Director - Digital Product Management

Alliance Laundry Systems

Director - Digital Product Management

US-WI-Ripon

Job :
Type: Full-Time
# of Openings: 1
Category: Information Technology

Alliance Laundry Systems

Overview

The Director of Digital Product Management is responsible for delivering value to customers of our globally connected IoT platform: a digital ecosystem spanning five hardware brands, hundreds of thousands of connected machines, and millions of users worldwide. This role serves as the primary voice for our digital solutions across our distribution network, reporting directly to the CTO and combining product leadership with executive customer engagement and sales team enablement.

The ideal candidate is an inspirational leader who can command a room, build credibility with customers and partners, and translate complex IoT capabilities into compelling business value. They bring expertise in modern product methodologies, SaaS, payment solutions, and IoT platforms, with proven ability to energize sales teams and win over key customers. This is a high-visibility role requiring someone who can represent our digital platform at the executive level with major accounts worldwide.

Responsibilities

• Product Strategy & Development
  • Drive competitive intelligence and ensure we90re building the right products that customers love and that work for our business.
  • Maintain deep knowledge of the competitive landscape, market trends, and emerging technologies through direct customer engagement and industry analysis.
  • Identify customer pain points, competitive threats, and opportunities for product innovation that differentiate Alliance in the market.
  • Collaborate with executive leadership to develop and execute the digital product vision, strategy, and roadmap, ensuring alignment with corporate objectives and the broader hardware product strategy.
  • Champion customer-centric thinking and design a Voice of Customer (VOC) program to systematically capture and act on customer insights, ensuring customer needs drive all product decisions.
  • Improve the team7s processes related to product planning, discovery, and development.
  • Directly own and execute product management responsibilities for specific initiatives, serving as a model for the team.
  • Ensure successful delivery of all new features, measuring adoption and business impact.
  • Develop metrics to measure customer experience and product performance, using insights to inform product evolution and demonstrate business value.
• Customer & Partner Engagement
  • This role is the face of our digital products to key customers and channel partners.
  • Serve as a compelling, executive-level presence in strategic customer meetings, demonstrations, and industry events.
  • Build and maintain relationships with key accounts, acting as a trusted advisor who understands their business and delivers solutions that drive measurable results.
  • Lead high-stakes customer presentations and product demonstrations that differentiate Alliance in competitive situations.
  • Partner directly with major customers to understand their evolving needs and translate insights into product direction.
  • Represent Digital Products at industry trade shows and customer events as a thought leader and platform champion.
• Sales Enablement & Channel Development
  • Our distribution model requires training and empowerment of salespeople throughout ALS and our distribution network.
  • Develop and deliver training programs that equip Alliance sales teams to effectively train distributor sales teams on our digital platform value proposition.
  • Create scalable sales enablement materials, presentations, and demonstration frameworks that cascade effectively through our distribution network.
  • Partner with Commercial leadership to align product messaging with go-to-market strategy and ensure our channel partners can articulate digital product value.
  • Build feedback loops from the field to inform product priorities and identify market opportunities.
  • Drive digital product adoption by empowering our sales organization to confidently position and sell platform capabilities.
• Team Leadership
  • Developing people is core to every leadership position within Digital Products. This role leads a global team of approximately…