Marcom Intern, Digital Marketing - Sr

Summary

Bourns was founded 75 years ago with the guiding principles of providing breakthrough technology solutions, high-quality products, responsive service, and exceptional value. Those principles still hold true today and have instilled a culture that is committed to excellence and ethical operations. As a leading provider of advanced components for power conversion, circuit protection, and motion control sensing solutions, Bourns employs more than 9,000 people in 21 countries and operates 17 manufacturing centers and 15 R&D facilities.

Our customers and partners rely on Bourns to meet strict design requirements and satisfy international standards in a broad range of industries and applications. We achieve this stature because Bourns employees excel in the development of new products and continuous improvement processes that keep the company a global leader in delivering outstanding service.

The Digital Marketing Intern will support the measurement, analysis, and reporting of Bourns' website performance. Working within the Marketing Communications (Mar Com) team, the intern will build and maintain Looker Studio dashboards that draw data from Google Analytics 4 (GA4), Google Search Console, Microsoft Webmaster Tools, and social media properties. The intern will also implement and manage event tracking in GA4 via Google Tag Manager, helping the team understand user behavior and identify opportunities to improve the  experience.

• Build and maintain Looker Studio reporting dashboards that visualize website performance data from GA4, Google Search Console, and Microsoft Webmaster Tools; design reports for multiple audiences, including marketing leadership and technical stakeholders.
• Implement and manage event tracking in GA4 using Google Tag Manager; configure triggers and tags to capture user interactions such as clicks, form submissions, downloads, and page scroll depth.
• Conduct ongoing analysis of website traffic, user behavior, and search performance data; identify trends, surface actionable findings, and present results in clear, structured reports.
• Audit existing GA4 configurations for accuracy and completeness; document the current tracking setup and recommend improvements to ensure data reliability.
• Support the development of a standardized web analytics reporting process, including report templates, data dictionaries, and documentation of metric definitions.
• Collaborate with the Mar Com team and web development stakeholders to align tracking implementation with website content structure and campaign goals.
• Organize and maintain supporting data in Microsoft Excel or Google Sheets, including campaign performance tracking, data exports, and ad‑hoc analysis.

• Interpersonal skills: demonstrates initiative, attention to detail, and the ability to manage multiple tasks with overlapping deadlines; communicates clearly with both technical and non‑technical team members; shows curiosity about digital marketing data and a willingness to learn new tools and workflows.
• Communications: able to communicate clearly and professionally with marketing team members, present data findings, and document information accurately, including dashboard logic, event tracking configurations, metric definitions, and analytical summaries.
• Education:
  
  currently pursuing a Bachelor's degree in Marketing, Computer Engineering, or Computer Science and entering the junior or senior year of study.

• Google Analytics 4 (GA4): ability to navigate property structure, create explorations, and interpret key metrics such as sessions, engagement rate, conversion events, and traffic source breakdowns.
• Google Tag Manager: ability to create and publish tags, triggers, and variables; experience configuring event tracking for common user interactions.
• Looker Studio: ability to build reports using multiple data connectors, create calculated fields, and design charts and scorecards for non‑technical audiences.
• Microsoft Excel or Google Sheets: proficiency with data organization, filtering, pivot tables, and basic formulas used in marketing analysis.