Digital Marketing Executive

We are recruiting a Digital Marketing Executive to join our Marketing and Business Development department on a permanent basis. About Macfarlanes

We are a distinctive London-based law firm with a unique combination of services built and shaped around the needs of our clients. Our unrivalled blend of expertise, agility and culture means we have the flexibility to meet their most challenging demands and adapt to the changing world around us. While many of our services can be found at other firms, the mix cannot.

We find, recruit and train talented people from all backgrounds, building careers for the long term, to one day shape and lead the firm. We know each other personally which means we work together with more cohesion, and less formality. Our culture is thoughtful, challenging and supportive, and we are a place where everyone, at whatever level, can thrive. We remain focused on equal treatment in recruitment, retention and promotion.

Joining Macfarlanes means being part of a collaborative, approachable team who want you to succeed. You’ll be encouraged to get involved and recognised for your contribution.

We take your development seriously. Our learning and development programmes are second to none and are designed to help you strengthen your skills.

Above all, you’ll be part of a firm where we all work together as part of a cohesive and supportive team, value your efforts and help you to thrive.

You will be part of the Digital team within the wider marketing and business development department, working closely with the Digital Marketing Manager and the Senior Digital Marketing Executive. Day to day you will collaborate with colleagues across the firm – including fee-earners and business services teams – bringing the firm’s campaigns and thought leadership to life across our digital channels.

We’re looking for a Digital Marketing Executive to run the day-to-day delivery of our digital marketing activity, with a particular focus on social media, email and website content. This role is the engine of the digital team – keeping the flow of content across our channels moving from draft to approval to publication, to a consistently high standard.

You’ll be trusted to work with genuine autonomy: managing your own workload, catching issues before they become problems, and applying good judgement on messaging, accuracy and tone. You’ll bring a methodical, well-organised approach and a sharp eye for detail across everything you deliver.

During the first six months of employment, you may be required to attend the office four days per week to support onboarding, training and collaboration. Your line manager may adjust this requirement based on your progress and business needs.

Social media publishing and channel management:

• run the day-to-day publishing of the firm’s social media channels, primarily Linked In, including scheduling and posting content;
• guide social content from draft through approval to publication, coordinating input from stakeholders across the firm and keeping the process moving;
• write, edit and proof social copy to a high standard, ensuring the messaging is clear, accurate and aligned to the firm’s tone of voice;
• create social cards and supporting visuals in Canva, working with the design team where elevated or more complex creative is required;
• identify and proactively develop content opportunities across socials where appropriate (Linked In, Linked In Alumni, Instagram and the #Life At Macfarlanes  employer brand);
• maintain the social media editorial schedule, ensuring consistent and timely output;
• monitor channels for mentions, comments, messages and enquiries, responding or escalating appropriately;
• support paid Linked In activity, including boosting and promotion as required; and
• support the promotion of firm events, webinars and campaigns across digital channels.
• become a platform expert on Vuture, with training and support provided to build that expertise quickly;
• support colleagues across Marketing and BD and wider business teams to build, QA and send their own campaigns and mailings – providing guidance, troubleshooting and…