Digital Response Specialist

Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with 2025 total revenues reaching approximately $4.4 billion. Herc Rentals’ parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol “HRI.” Herc Rentals serves customers through approximately 609 locations and has about 9,700 employees in North America as of March 31, 2026.

The Digital Response Specialist role is to generate and maximize revenue for the company through timely response to leads that are presented via our digital channels. This is an excellent opportunity for motivated self-starters who want to enhance their skills with a company whose reputation speaks for itself. This role will also enhance your sales skills as you respond to numerous leads that are driven by Marketing’s efforts to increase the company’s brand, market share, and revenue.

• Daily efforts to drive revenue via Salesforce, email, outbound and inbound calls, and online chat
• Gain knowledge of CRM tool and use appropriately to create opportunities and manage pipeline
• Identify customer needs and respond timely
• Partner effectively with Marketing, Field Support, and cross functional teams when necessary
• May be assigned to high visibility projects as defined by the business. This can include Search Engine Marketing Campaigns, Digital Lead Qualification, etc.

• BA/BS University degree with a concentration in marketing, promotions, advertising sales, or business administration preferred. Relevant experience will be considered in place of degree.
• This is an Entry Level role with an opportunity to build a sales career. Work experience within the heavy equipment/construction markets preferred. Will also consider hospitality, retail, customer service and other customer facing roles.
• Must be willing to be on call outside of business hours when necessary

• Comfortable making a high volume of customer touches, via phone, email and online chat
• Ability to partner effectively with our large network of branches
• Ability to follow up with customers in a timely manner
• Ability to engage in natural verbal interaction with customers and internal partners
• Must react to changing business needs
• Customer experience focused
• Solid and proven computer skill set (knowledge of MS Office is preferred)

Pay Range: $25 - $30

Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role.

Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following.

• Medical, Dental, and Vision Coverage
• Life and disability insurance
• Flex spending and health savings accounts
• Virtual Health Visits
• 24 Hour Nurse Line
• 401(k) plan with company match
• Employee Stock Purchase Program

• Paid Time Off (Holidays, Vacations, Sick Days)
• Paid parental leave
• Military leave & support for those in the National Guard and Reserves
• Employee Assistance Program (EAP)
• Adoption Assistance Reimbursement Program
• Tuition Reimbursement Program
• Auto & Home Insurance Discounts

• Company Paid Life Insurance
• Supplemental Life Insurance
• Company Paid Disability Insurance
• Supplemental Disability Insurance
• Group Legal Plan
• Critical Illness Insurance

Herc does not discriminate in employment based on the basis of race, creed, color, religion, sex, age, disability, national origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factors.