Commercial Sales Leader - Suspension

RANDYS Worldwide, a leading manufacturer and distributor in the automotive aftermarket, is seeking an experienced and results-driven Commercial Suspension Sales Leader to drive the commercial strategy and sales performance of our premier suspension brands from our new Riverside, California location.

The ideal candidate is a hands-on, customer-focused leader who leads by example and thrives in a fast-paced, growth-oriented environment. They are equally comfortable developing high-performing sales teams as they are engaging directly with key customers and strategic partners. This leader will establish disciplined sales processes, improve pipeline visibility and forecast accuracy, strengthen proactive account management, and collaborate across the organization to accelerate product adoption, expand customer penetration, and deliver an exceptional customer experience.

• Develop and execute the commercial strategy for all suspension brands, aligning sales initiatives with RANDYS Worldwide’ s enterprise objectives while preserving each brand's unique market position and identity.
• Deliver and exceed revenue, gross margin, profitability, and market share objectives through disciplined sales execution and strategic account management.
• Establish and monitor key sales performance indicators (KPIs), including revenue growth, customer acquisition, customer retention, pipeline health, conversion rates, average order value, and product category expansion.
• Drive customer diversification by identifying and developing new wholesale distributors, dealers, installers, and direct retail consumers.
• Build and maintain a healthy sales pipeline with measurable activity standards and forecasting accuracy, serving as a key contributor to the Sales, Inventory, and Operations Planning (SIOP) process through accurate demand trends and market intelligence.
• Expand share-of-wallet within existing accounts through cross-selling, upselling, and increased adoption of the full product portfolio.
• Recruit, hire, coach, mentor, and develop a high-performing sales organization built on accountability, continuous improvement, and measurable results.
• Conduct regular performance reviews, one-on-one coaching sessions, and sales pipeline reviews to improve individual and team performance.
• Foster a culture of ownership, accountability, collaboration, and continuous improvement across the commercial organization.

• Personally manage and grow relationships with key strategic customers, distributors, dealers, installers, and industry partners while leading by example through direct customer engagement.
• Drive customer retention initiatives by proactively identifying at-risk accounts, developing recovery strategies, and strengthening long-term customer relationships.
• Resolve escalated customer issues while maintaining strong relationships and delivering an exceptional customer experience.
• Build strong, collaborative relationships with the brand leaders and founders of ICON Vehicle Dynamics, Carli Suspension, Cognito Motorsports, and Van Compass, ensuring each brand's unique heritage, culture, and market position are respected and strengthened while driving shared commercial objectives.
• Represent the company at industry events, trade shows, customer visits, installer training events, and association meetings to strengthen brand awareness and generate new business opportunities.

• Partner closely with Marketing and Digital teams to develop effective go-to-market strategies, demand generation campaigns, product launches, promotions, and brand awareness initiatives.
• Collaborate with Engineering and Product Management by providing customer insights, competitive intelligence, and market feedback to influence new product development and product roadmaps.
• Work cross-functionally with Operations, Purchasing, Customer Service, Accounting, and Supply Chain to improve customer experience, inventory availability, order fulfillment, and operational efficiency.
• Ensure the sales and customer service teams maintain exceptional technical product knowledge and effectively communicate…