Sr . US ISP Business Development Manager

Senior Business Development Manager – Fire ISPPosition Summary

The Senior Business Development Manager – Fire ISP serves as a strategic commercial leader responsible for accelerating the growth of Lakeland's Fire Independent Service Provider (ISP) network across North America. This role develops and executes business development strategies that expand market share, increase revenue, strengthen strategic partnerships, and position Lakeland as the industry leader in fire PPE inspection, decontamination, repair, and lifecycle management services.

As the company's senior subject matter expert in Fire ISP services, this individual partners closely with executive leadership, marketing, operations, product management, and regional ISP leaders to identify market opportunities, drive customer acquisition, evaluate expansion opportunities, and influence long-term business strategy. The Senior Business Development Manager provides technical expertise on fire PPE care, contamination reduction, applicable NFPA standards, and industry best practices while serving as a trusted advisor to fire departments, municipalities, distributors, and industry organizations.

This role requires a highly collaborative leader who combines strategic thinking, business development expertise, operational understanding, and strong industry relationships to support sustainable growth across Lakeland's expanding Fire ISP network.

• Develop and execute national and regional business development strategies that drive sustainable revenue growth and market expansion.
• Identify emerging market opportunities, geographic expansion priorities, and strategic growth initiatives for Lakeland's Fire ISP network.
• Build and maintain executive-level relationships with fire departments, municipalities, government agencies, distributors, and strategic partners.
• Develop long-term customer acquisition strategies that increase market penetration across targeted regions.
• Collaborate with executive leadership to establish annual business development objectives, growth targets, and market expansion plans.

• Serve as Lakeland's senior subject matter expert on Fire ISP services, PPE decontamination, inspection, repair, contamination reduction, and firefighter safety.
• Monitor industry trends, customer needs, competitive activity, and regulatory developments to identify business opportunities and strategic risks.
• Provide market intelligence and recommendations that influence product strategy, service offerings, pricing, acquisitions, and future investments.
• Evaluate emerging technologies and industry innovations that enhance Lakeland's competitive position.

• Develop high-value customer relationships that generate long-term revenue growth across Lakeland's ISP network.
• Support regional ISP locations in developing sales strategies, business plans, and customer engagement initiatives.
• Partner with Marketing to execute educational campaigns, awareness programs, digital initiatives, and lead generation efforts.
• Manage and analyze CRM opportunity pipelines to maximize conversion of qualified prospects into new business.
• Support strategic pricing initiatives and commercial programs that improve revenue, profitability, and customer retention.

• Represent Lakeland at national conferences, trade shows, industry events, and firefighter education programs.
• Deliver technical presentations regarding NFPA standards, contamination reduction, firefighter safety, and PPE lifecycle management.
• Build strong relationships with industry associations, standards committees, municipalities, and regulatory agencies.
• Participate in industry organizations and standards committees to influence…