Sales Channel Expansion Manager

About Us
Build connections. Create community. Expand what’s possible. At Stampin’ Up!, we believe creativity is more than crafting, it’s connection. We’re a company that brings people together through meaningful creative experiences that strengthen community, inspire belonging, and help eradicate loneliness through human connection.

We’re also a place where employees find purpose, learn and grow, work hard to achieve our vision, and contribute in meaningful ways. We operate with a growth mindset, always looking for ways to better our best while staying true to who we are.

A builder role for someone who loves creating what doesn’t exist yet.

We’re looking for a strategic and relationship‑driven Sales Channel Expansion Manager to identify, develop, and grow new sales channels that expand our reach and unlock incremental revenue opportunities.

This role is perfect for someone who thrives in ambiguity, loves building from the ground up, and can balance big‑picture strategy with roll‑up‑your‑sleeves execution. One minute you may be evaluating market opportunities and shaping go‑to‑market strategy, and the next you may be pitching partners, building processes, analyzing performance metrics, or solving challenges in real time.

This role is all about creating the future!

• Identify and prioritize high‑potential sales channels that expand product reach while protecting and complementing existing channel performance
• Research market trends, customer behavior, and competitive intelligence to uncover new growth opportunities
• Develop and execute channel‑launch strategies, including partner targeting identification, value proposition development, and go‑to‑market planning

• Establish, nurture, and evolve strong partner relationships that drive long‑term engagement and sustainable growth
• Serve as a trusted relationship manager and strategic advisor to external partners
• Collaborate cross‑functionally with internal teams to ensure alignment, readiness, and successful execution

• Track, measure, and report on channel performance, adoption, revenue growth, and ROI
• Use data and insights to guide decisions, optimize outcomes, and quickly pivot when needed
• Operate with a growth mindset, continuously iterating and improving strategies over time

• Exemplify Stampin’ Up! core values in how you collaborate, communicate, and problem‑solve
• Help create experiences that strengthen connection and community through creativity

This role comes with big opportunities and big challenges. We’re looking for someone energized by both.

• Expand into new and uncharted sales channels where no prior playbook exists
• Drive growth in innovative ways without disrupting existing channel performance
• Operate as a highly independent one‑person function, with a high degree of initiative, can work independently and balance both strategy and execution

• A natural relationship builder and people person
• Comfortable navigating ambiguity and changing priorities
• Adaptable and able to quickly pivot strategy and execution to optimize outcomes
• Highly self‑directed and motivated to take ownership – shows strong ownership, initiative, and follow‑through
• Equally strong in strategic thinking and execution
• Curious and analytical, and energized by solving complex business challenges
• Collaborative and confident working cross‑functionally across teams

• Bachelor’s degree in Business, Marketing, or related field—or equivalent experience
• 5+ years of experience in business development, market expansion, channel sales, or related sales leadership roles
• Proven success driving revenue growth through new market or channel expansion
• Strong strategic thinking combined with hands‑on execution capability
• Ability to interpret data, market trends, and performance metrics to guide strategy and decision making
• Strong communication, relationship building, and partner management skills
• Demonstrated success collaborating cross‑functionally…