Sales Channel Expansion Manager

Sales Channel Expansion Manager

Build connections. Create community. Expand what’s possible.

At Stampin' Up!, we believe creativity is more than crafting, it’s connection. We’re a company that brings people together through meaningful creative experiences that strengthen community, inspire belonging, and help eradicate loneliness through human connection.

We’re also a place where employees find purpose, learn and grow, work hard to achieve our vision, and contribute in meaningful ways. We operate with a growth mindset, always looking for ways to better our best while staying true to who we are.

If you’re energized by relationship building and finding new ways to grow a beloved brand, we’d love to meet you.

A builder role for someone who loves creating what doesn’t exist yet.

We’re looking for a strategic and relationship driven Sales Channel Expansion Manager to identify, develop, and grow new sales channels that expand our reach and unlock incremental revenue opportunities.

This role is perfect for someone who thrives in ambiguity, loves building from the ground up, and can balance big-picture strategy with roll up your sleeves execution. One minute you may be evaluating market opportunities and shaping go-to-market strategy, and the next you may be pitching partners, building processes, analyzing performance metrics, or solving challenges in real time.

This role is all about creating the future!

Lead New Channel Expansion

• Identify and prioritize high potential sales channels that expand product reach while protecting and complementing existing channel performance
• Research market trends, customer behavior, and competitive intelligence to uncover new growth opportunities
• Develop and execute channel-launch strategies, including potential partner targeting identification, value proposition development, and go-to-market planning

Build Meaningful Partnerships

• Establish, nurture, and evolve strong partner relationships that drive long-term engagement and sustainable growth
• Serve as a trusted relationship manager and strategic advisor to external partners
• Collaborate cross-functionally with internal teams to ensure alignment, readiness, and successful execution

Drive Results Through Strategy + Execution

• Track, measure, and report on channel performance, adoption, revenue growth, and ROI
• Use data and insights to guide decisions, optimize outcomes, and quickly pivot when needed
• Operate with a growth mindset, continuously iterating and improving strategies over time

Embody Our Culture

• Exemplify Stampin' Up! core values in how you collaborate, communicate, and problem-solve
• Help create experiences that strengthen connection and community through creativity

This role comes with big opportunities and big challenges. We’re looking for someone energized by both.

You’ll have the opportunity to:

• Expand into new and uncharted sales channels where no prior playbook exists
• Drive growth in innovative ways without disrupting existing channel performance
• Operate as a highly independent one-person function, with a high degree of initiative, can work independently and balance both strategy and execution balancing both strategic leadership and hands on execution

If you love figuring things out, building momentum from scratch, and creating structure where ambiguity exists, you’ll probably love this role.

We’re looking for someone who is:

• A natural relationship builder and people person
• Comfortable navigating ambiguity and changing priorities
• Adaptable and able to quickly pivot strategy and execution to optimize outcomes
• Highly self-directed and motivated to take ownership Shows strong ownership, initiative, and follow through
• Equally strong in strategic thinking and execution
• Curious and analytical, and energized by solving complex business challenges
• Collaborative and confident working cross-functionally across teams

• Bachelor’s degree in Business, Marketing, or related field—or equivalent experience
• 5+ years of experience in business development, market expansion, channel sales, or related sales leadership roles
• Proven success driving…