Senior Partnerships Manager

We’re looking for a Senior Partnerships Manager located in Riverton, UT who is equal parts strategist, executor, and relationship-builder. Someone who loves people, knows the influencer world inside and out, and can turn partnerships into scalable brand growth.

Founded by three women in the early days of motherhood, Ivy City Co. was born from a shared dream: to rewrite the story that moms must lose themselves to be good mothers. Our brand celebrates the woman within motherhood. Her beauty, her strength, her confidence, and her joy.

Known for our signature Mommy & Me and family-matching styles, Ivy City Co. creates pieces that help women feel radiant while making meaningful memories with the people they love. With truly size-inclusive designs (baby, girls, and women’s XXS–5X), exclusive in-house prints crafted by our women-led Utah team, and classic feminine details, our pieces are made to last and made to feel magical.

Cherished by moms everywhere and trusted by icons like Joanna Gaines, Serena Williams, Kristen Bell, and Chrissy Teigen. Ivy City Co. is a place where beauty, confidence, and community flourish.

Responsibilities

• Build and execute Ivy City’s influencer, UGC, and ambassador strategy across channels.
• Create influencer/creator pipelines for product seeding, paid partnerships, and long-term brand collaborations.
• Identify emerging creators and trends early and activate them before they hit mainstream.
• Define KPIs, forecasting, and growth targets for the program.

• Nurture deep, personal, long-term relationships with creators, managers, stylists, publicists, and agencies.
• Be Ivy City’s “face” to creators. Warm, proactive, thoughtful, and detail-obsessed.
• Build strong internal relationships with Design, Social, PR, Creative, Customer Experience and Finance.

• Oversee the full influencer campaign lifecycle: casting, negotiation, briefing, reviewing content, approving edits, tracking performance, ensuring brand engagement and sharing of top creator content and reporting.
• Develop tight, aesthetic, on-brand briefs creators love shooting.
• Ensure content feels true to Ivy’s look, tone, and magic.
• Manage product gifting at scale — fast, organized, and thoughtful.
• Help build and scale Ivy City’s ambassador program, a network of passionate women who authentically share, and style through social influence.
• Develop a strategic roadmap for turning everyday fans into high-performing affiliate sellers.
• Create an engaging experience that empowers ambassadors with the resources they need to succeed, including education, product insights, content prompts, incentives, and ongoing brand touch points.
• Identify, recruit, and onboard ambassadors across diverse audiences.
• Build scalable systems for tracking performance and rewarding top contributors.
• Build loyalty by making creators feel valued.
• Continuously refine program structure, incentives, technology, and communication channels to maximize sales, retention, productivity, and advocacy across the ambassador network.

• Own influencer budget, performance dashboards, contracts, and tools.
• Optimize partnerships based on what moves the needle.

Qualifications

• 6-8 years of influencer/creator marketing experience in fashion, lifestyle, or consumer brands.
• Proven track record executing influencer campaigns that delivered measurable results.
• Strong understanding of the Tik Tok + IG creator ecosystem.
• Experience with contracts, negotiations, and partnership workflows.
• Data-driven mindset with the ability to analyze performance and optimize.
• Proficiency with influencer platforms (Shopmy, Grin, Aspire, Traackr, etc.).