Director, Marketing Communications, Marketing ​/ Advertising ​/ PR

Wind River Casino
Wind River Hotel Casino
180 Red Wolf Pl
Riverton, WY 82501, USA

The Director of Marketing is the senior executive leader of the Wind River Hotel & Casino Marketing Department, responsible for owning and driving the full marketing strategy, brand identity, budget accountability, team leadership, and measurable performance outcomes. This role is a priority hire in support of a full departmental relaunch and rebuild, and the successful candidate will inherit a team of up to 18 positions at various stages of staffing, each with clearly defined roles and responsibilities already in development.

The Director of Marketing will serve as the chief architect of a community-first marketing strategy built for the realities of a rural Wyoming market of approximately 11,000 residents, where patron loyalty, local relationships, social media presence, and event-driven engagement are the primary levers of sustained revenue growth. This role balances high-level strategic leadership with hands‑on ownership of budget, brand, and people, reporting directly to the General Manager and functioning as a key member of the property's executive leadership team.

The Director of Marketing will be expected to establish the measurement infrastructure, promotional discipline, brand consistency, and data‑driven decision‑making culture that the department currently lacks, while simultaneously leading a team through a significant organizational transformation.

• Develop and own the casino's comprehensive annual marketing strategy, encompassing brand positioning, patron acquisition and retention, promotional programming, digital marketing, community engagement, and advertising spend allocation.
• Serve as a contributing member of the property's executive leadership team, representing marketing strategy and patron intelligence in operational and financial planning discussions.
• Establish a community‑first marketing approach that prioritizes player loyalty, local event programming, social media engagement, and regional advertising appropriate for the Riverton, Wyoming market.
• Identify and pursue expanded market reach strategies including regional awareness campaigns targeting Dubois, Jackson, and surrounding areas, as well as non‑traditional patron acquisition tied to tourism and the lottery initiative.
• Build and enforce a culture of measurement, accountability, and continuous improvement across all marketing activities.
• Lead the full departmental relaunch with a phased, structured approach that restores brand consistency, establishes ROI tracking, and positions the casino as the premier entertainment destination in the region.

• Own the Wind River Hotel & Casino brand identity across all patron‑facing channels including digital, print, in‑property signage, social media, advertising, and event activations.
• Establish and enforce brand standards and style guidelines that ensure consistency across all creative output from the Graphic Designer and across all departments.
• Lead the visual and messaging rebrand effort as part of the marketing relaunch, ensuring the casino presents a unified, professional, and community‑resonant identity.
• Review and approve all patron‑facing creative assets prior to publication or distribution.
• Oversee the reduction of outsourced creative work by building internal capacity within the marketing team.

• Own and manage the full marketing department budget, inclusive of the advertising spend target of approximately $1.54 million (6.5% of projected revenue) and the departmental salary model.
• Conduct an immediate audit of current advertising spend to identify waste, gaps, and reallocation opportunities, and redirect investment toward community‑first priorities that drive measurable patron engagement.
• Establish budget accountability protocols that provide real‑time visibility into spend, ROI, and campaign performance for executive leadership.
• Develop ROI modeling frameworks that tie every significant marketing investment to measurable patron behavior outcomes…