President - FL; Heavy Equipment

Summary Of Primary Functions

The President serves as a key member of the executive leadership team and is responsible for elevating the Company’s sales organization. This strategic, high‑impact role is designed for a proven sales and business leader capable of elevating market strategy, unifying regional teams, and driving performance across a multi‑branch dealership network. Working in close partnership with senior leadership, this position shapes and implements both short‑ and long‑term strategies to achieve aggressive growth and performance objectives in the heavy construction equipment market.

The President provides visionary and operational leadership to expand market share, strengthen customer relationships, and achieve industry‑leading profitability.

• Develop and execute a comprehensive sales strategy that drives consistent growth across all product lines, region locations, and customer segments.
• Plan, direct and control the regional sales and growth strategy for the Florida region.
• Be customer focused and concentrated on development and implementation of selling and aftermarket strategies for all equipment and services within the region.
• Be responsible for the business results of the region and be accountable for the long‑term business viability of the Florida region.
• Have full responsibility and accountability for the sales budget, forecasting and execution of the business plan for the Florida region.
• Lead, mentor, and empower a diverse team of regional sales leaders and field representatives.
• Establish clear goals, performance metrics, and training programs that elevate talent and accountability.
• Strengthen relationships with key customers, OEM partners, and industry stakeholders while identifying emerging opportunities within all markets.
• Partner with operations, marketing, and finance leaders to ensure alignment on pricing, inventory management, and customer experience strategies.
• Implement and optimize CRM systems, sales reporting tools, and analytics to enhance visibility, forecasting accuracy, and decision‑making.
• Participate in industry associations meetings and trade shows.
• Recruit, develop, and retain high‑performing leadership and sales talent.
• Establish clear performance expectations, coaching frameworks, and succession plans.
• Foster a culture of accountability, safety, continuous improvement, and customer focus.
• Ensure full compliance with safety standards, regulatory requirements, and company policies.
• Identify and mitigate operational risks through disciplined processes and controls.

• 10+ years of progressive leadership experience in sales or commercial management within heavy equipment or related industries.
• Proven success leading large, multi‑location sales organizations through growth and/or transformation.
• Experience operating at scale (e.g., 5+ locations, $200M+ revenue, 250+ employees).
• Demonstrated ability to manage large sales teams (50+ representatives) and deliver measurable results.
• 5+ years in customer‑facing sales leadership role.
• Experience with top‑tier construction, earthmoving, and/or road building dealership is preferred.

• Bachelor's degree in Business Administration, Management, or equivalent education / experience required.
• Ten years' experience managing a heavy equipment sales organization or related heavy industry.
• Strong analytical skills:
  Ability to read and analyze dealer financial statements and related reports to make data‑ and fact‑based decisions and recommendations.
• Strong financial acumen, including P&L management and dealership financial analysis.
• Strategic thinker with the ability to translate sales vision into execution.
• Exceptional leadership, communication, and stakeholder management skills.
• Advanced analytical and problem‑solving capabilities with a data‑driven approach to decision‑making.
• Ability to communicate effectively across all levels of the organization and with external stakeholders.
• Strong negotiation, presentation, and influencing skills.
• Proficiency with CRM systems, dealership platforms, and business intelligence tools.
• Advanced Microsoft Office…