President, Sales

Summary of Primary Functions

The President serves as a key member of the executive leadership team and is responsible for elevating the company’s sales organization. This strategic high‑impact role is designed for a proven sales and business leader capable of elevating market strategy, unifying regional teams, and driving performance across a multi‑branch dealership network. Working in close partnership with senior leadership, the President shapes and implements both short‑ and long‑term strategies to achieve aggressive growth and performance objectives in the heavy construction equipment market.

The President provides visionary and operational leadership to expand market share, strengthen customer relationships, and achieve industry‑leading profitability.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. (Other duties may be assigned)

• Develop and execute a comprehensive sales strategy that drives consistent growth across all product lines, region locations, and customer segments.
• Plan, direct, and control the regional sales and growth strategy for the Florida region.
• Focus on developing and implementing selling and aftermarket strategies for all equipment and services within the region.
• Be responsible for the business results of the region and accountable for the long‑term viability of the Florida region.
• Have full responsibility and accountability for the sales budget, forecasting, and execution of the business plan for the Florida region.
• Lead, mentor, and empower a diverse team of regional sales leaders and field representatives; establish clear goals, performance metrics, and training programs that elevate talent and accountability.
• Strengthen relationships with key customers, OEM partners, and industry stakeholders while identifying emerging opportunities in all markets.
• Partner with operations, marketing, and finance leaders to ensure alignment on pricing, inventory management, and customer experience strategies.
• Implement and optimize CRM systems, sales reporting tools, and analytics to enhance visibility, forecasting accuracy, and decision‑making.
• Participate in industry association meetings and trade shows.

The requirements listed below represent the knowledge, skill, and/or ability required.

• 10+ years of progressive leadership experience in sales or commercial management within heavy equipment dealership environments.
• Proven track record leading multi‑location or multi‑product sales teams through growth or organizational change.
• Exceptional leadership, communication, and management skills.
• Working knowledge of construction equipment dealership business model.

• Bachelor's degree in Business Administration, Management, or equivalent education/experience required.
• Ten years’ experience managing a heavy equipment sales organization or related heavy industry.
• Strong analytical skills:
  Ability to read and analyze dealer financial statements and related reports to make data‑and‑fact‑based decisions and recommendations.
• Effective communicator: successful candidate must demonstrate effective verbal and written communication skills and be able to present in small or large groups.
• Knowledge of dealer business systems, CRM, online quoting tools, internet‑based software, and market data systems.
• Strong negotiation and communication skills.
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
• Ability to write reports, business correspondence, and procedure manuals.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
• Ability to apply concepts of basic algebra, statistics, and geometry.
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
• Ability to interpret a variety of…