Marketing Manager - Discover Card Products; Hybrid

Marketing Manager - Discover Card Products (Hybrid)

Capital One, a Fortune Magazine "100 Best Companies to Work For," is seeking an innovative Marketing Manager to drive acquisition marketing strategy for Discover card products. This individual will curate acquisitions experiences that meet the needs of the everyday consumer looking to access credit and earn rewards. This role will be responsible for translating audience insights into marketing optimizations, designing learning agendas and collaborating with partners to launch new tactics.

The marketer will be a member of the Discover Acquisition Marketing team which is responsible for managing the product positioning for credit cards and developing acquisition journeys to help customers find the right product for their lifestyle. In this role, you will have the opportunity to take your marketing, technical and strategy skills to the next level.

• Oversee development and execution of integrated, multi-channel (email, site, in-app messaging, etc) marketing campaigns on a national scale to drive customers to engage with credit card offerings and deliver a thoughtful communications experience through robust, always-on creative testing.
• Synthesize consumer research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing and business results
• Partner closely with business analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/testing strategies
• Translate and communicate business intent in a directive manner that partner teams can act on
• Serve as key marketing liaison and collaborate with cross-functional teams (business partners, creative teams, legal, compliance, etc) to provide strategic and tactical thought partnership to drive product consideration and conversion
• Partner with internal and external creative and marketing technology teams to build and scale marketing tactics and optimization to drive lifts in KPIs, particularly conversion metrics
• Write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels

• Thrives on collaboration with partner teams and is comfortable operating in a large, matrixed organization
• Has experience working with colleagues at varying levels, including senior leadership
• Can operate in white space with limited support and contribute to the agenda
• Is naturally curious, always seeking to know the why behind the why
• Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work
• Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking
• Does not shy away from data but rather leans into it to inform marketing and creative strategy recommendations
• Continually pushes the boundaries and asks how we can continue to do things better, identifying areas of opportunity

• Bachelor’s Degree or Military Experience
• At least 5 years of experience in product marketing or multi‑channel digital marketing
• At least 5 years of experience developing marketing test frameworks, driving optimization plans and strategy
• At least 5 years of experience managing marketing intent, partnering with creative and channel teams, and developing strategies and briefs

• Masters degree in marketing or business
• 2+ years of experience in marketing for financial services or another highly regulated industry
• 6+ years of experience driving optimization plans and creative strategy
• 6+ years of…