National Sales Manager

In this crucial role, you will be an integral part of the Sales team, playing a key role in expanding Ford’s market share and strengthening our brand presence in Saudi Arabia. Your efforts will directly contribute to our overall business success and enhance our reputation as a leader in the automotive industry.

• Support, develop, and drive sales results (retail, production allocation & wholesale) for new vehicles with assigned distributors to meet corporate retail, production, and business objectives.
• Submit accurate forecasts twice a week for new vehicle retail/fleet and production, ensuring the achievement of all monthly and annual company objectives.
• Performance‑manage the distributor's sales activities across their full area of control using competitive and market data.
• Monitor and guide stock levels across all vehicles.
• Ensure accurate and timely sales reporting for retail and fleet sales.
• Perform competitive analysis in the market on key surrogates.
• Champion and own the development and implementation of the distributor's annual sales objectives (ASO).
• Monitor and review performance against the ASO monthly, quarterly, and annually.
• Work with the distributor to monitor financial performance and increase business performance across the year for all new Ford vehicle sales.
• Develop and implement action plans to correct any deficiencies.

• Develop strong & influential relationships with the distributors' top leadership team to ensure they are fully aligned with Ford’s business strategy and that the appropriate human & financial resources are in place to achieve sales & business targets and the Ford customer experience.
• Visit each assigned distributor monthly, or more frequently if required, to support Ford’s business objectives.
• Assume ownership and promptly address distributor concerns and complaints, even those beyond the immediate scope of sales, to maintain a high level of distributor satisfaction.
• Maintain a written summary of the contact with the distributor post-visit, with a review highlighting the subjects discussed, any out-of-line conditions reviewed, and an overview of the actions agreed to by the distributor.
• Provide support at the distributor marketing events as required.

• Coordinate with the Marketing Manager and assigned distributor to steer the annual marketing plan to support the ASO.
• Ensure all distributor advertising adheres to the Ford‑approved format and standards.
• Coordinate with the Marketing Manager, review the effectiveness of the plan frequently to update and adapt the plan as results and market conditions change.
• Maintain an updated version of the distributor marketing plans on file with the Marketing Manager.
• Ensure that every distributor delivers an exceptional customer experience measured by NPS.
• Ensure the Ford CX team is supported with coaching and developing the distributor staff in line with requirements for the delivery of the Ford guest experience.
• Coach and lead distributors to effectively utilize the “Voice of the Customer.”
• Partner with the Regional After‑sales Manager to jointly manage retail performance and customer experience.
• Identify areas of deficient performance and work with the distributor to develop corrective action plans.
• Ensure a full review is completed on the AMBG report to understand the competitive trends and segmentation shift.
• Visit key competitor showrooms every market visit and report back pricing or showroom updates.
• Utilize this information to identify market opportunities for product offerings, series offerings, and pricing.
• Effectively present findings to Ford MENA management and ensure a robust strategy is put together to lead discussions with the distributor on these opportunities.
• Hold Quarterly Sales & Marketing management reviews with respective distributors.
• Ensure that the distributor conforms to the Ford Rules of Eligibility (RoE).