Retention & Monetization Manager

At Silqfi, sustainable growth comes from retention and smart monetization
, not acquisition alone.

As Retention & Monetization Manager
, you’ll design strategies that increase merchant lifetime value through loyalty programs, lifecycle engagement, and economically sound incentives.

This role blends customer strategy, data modeling, and lifecycle execution
.

• Own Silqfi’s retention and monetization strategy across the merchant lifecycle.
• Design and manage tiered, gamified loyalty programs for B2B users.
• Develop lifecycle strategies to improve retention, repeat usage, and revenue per merchant.
• Define, track, and optimize unit economics including LTV, churn, margins, and reward ROI.
• Build financial models to assess reward costs, incentives, and profitability.
• Design and execute trigger-based lifecycle campaigns using customer engagement platforms.
• Partner with Product, Growth, Finance, and Engineering teams to align incentives with business goals.
• Continuously test, measure, and refine retention initiatives based on data insights.

• Bachelor’s degree in Finance, Economics, Marketing, or a related field.
• 5+ years of experience in retention strategy, loyalty program management, or Customer Value Management (CVM).
• Proven experience designing tiered or gamified loyalty systems for B2B users.
• Strong understanding of unit economics (LTV, churn, margins, cohort performance).
• Advanced modeling skills using Excel / Sheets to calculate reward costs and ROI.
• Hands-on experience with lifecycle messaging platforms (e.g. Clever Tap, Braze, MoEngage).
• Ability to design trigger-based and behavior-driven campaigns.
• Strong analytical thinking combined with commercial judgment.

• Own revenue-impacting initiatives end to end.
• Shape how merchants engage, stay, and grow with Silqfi.
• High-visibility role working closely with leadership.
• Build scalable loyalty systems in a fast-growing fintech.