Business Development Manager - KSA

Overview

CARMA is a globally-trusted media intelligence leader with decades of experience helping PR and communications professionals monitor what matters, measure what's meaningful, and demonstrate the value of their work. We combine cutting-edge technology, including AI-enabled media monitoring across print, online, broadcast, and social channels in 100+ languages, with deep human expertise to deliver actionable insights that inform strategy and drive business-critical decisions.

With a diverse global team supporting thousands of organisations worldwide, CARMA empowers partners to turn complex media data into clarity and context, elevate the impact of earned media, and deepen understanding of stakeholder influence across markets.

The Business Development Manager will play a key role in driving CARMA's growth across the Kingdom of Saudi Arabia, with a strong focus on financial institutions and government-related entities. This role is responsible for developing new revenue streams, strengthening strategic relationships, and expanding CARMA's footprint across priority sectors through consultative, insight-led sales.

• Develop and execute a targeted business development strategy aligned with CARMA's growth objectives in KSA, with particular emphasis on finance and government-linked organisations
• Identify, pursue, and secure new business opportunities through direct sales, strategic partnerships, and existing professional networks
• Leverage established relationships within government bodies, semi-government entities, and key decision-making institutions to open doors and accelerate growth
• Lead consultative sales engagements
  , meeting clients to understand their challenges and positioning CARMA's intelligence solutions as high-value, strategic tools
• Build and maintain long-term relationships with senior stakeholders, influencers, and procurement decision-makers across target accounts
• Own the end-to-end sales cycle, including proposal development, RFP responses, presentations, pricing discussions, and contract negotiation
• Maintain a strong understanding of the local market through ongoing competitive analysis, sector research, and stakeholder insight
  .
• Collaborate closely with marketing, product, insights, and operations teams to ensure client needs are accurately translated into solutions
• Manage and maintain a healthy sales pipeline
  , providing accurate forecasting and regular performance reporting.
• Represent CARMA at industry events, conferences, and networking forums to enhance brand visibility and lead generation
• Ensure adherence to CARMA's internal policies, governance standards, and values at all times.

• Proven experience in business development or enterprise sales
  , ideally within media intelligence, research, data, professional services, or adjacent sectors
• Strong understanding of KSA market dynamics
  , including government procurement processes and buying cycles
• Established professional network within government organisations, financial institutions, or related public-sector bodies
• Demonstrated success in consultative, value-led selling to senior stakeholders
• Excellent commercial acumen, with strong negotiation, presentation, and proposal development skills
• Ability to analyse market and client data to inform sales strategy and opportunity prioritisation
• Confident working cross-functionally in a global, matrixed organisation
• Fluent in Arabic and English (written and spoken)
• Saudi National (KSA)