Market Research Specialist

The Market Research Specialist will be responsible for conducting thorough market research to analyze customer behavior, competitive landscapes, and industry trends in order to provide valuable insights for decision-making and strategic planning.

• Develop and implement market research strategies to gather data on market trends, customer preferences, and competitor activities.
• Analyze and interpret market research data to identify key insights and make recommendations for business strategies.
• Prepare detailed reports and presentations to communicate research findings and recommendations to internal stakeholders.
• Stay updated on industry trends, consumer behavior, and competitor activities to provide timely and relevant insights.
• Collaborate with cross‑functional teams to support product development, marketing campaigns, and overall business growth initiatives.

• Bachelor's degree in Marketing, Business Administration, Economics, or related field;
  Master's degree is a plus.
• Proven experience in market research, data analysis, and report writing.
• Strong analytical skills and attention to detail.
• Excellent communication and presentation skills.
• Ability to work effectively in a fast‑paced environment and manage multiple projects simultaneously.
• Proficiency in using market research tools and software.
• Knowledge of statistical analysis techniques is a plus.