Key Account Manager- Events & Expo

Overview

The Key Account Manager - Events & Expo is responsible for managing and developing long-term relationships with high-value clients in the events, exhibitions, trade shows, conferences, and corporate activation sectors.

• Client Relationship Management:
  Serve as the primary point of contact for key clients, build strong client relationships, ensure satisfaction, conduct meetings, presentations, and follow-ups, understand client objectives and deliver solutions.
• Business Development & Revenue Growth:
  Identify new business opportunities in events & expo, prepare proposals and commercial offers, achieve revenue targets, provide forecasts and market insights.
• Project Coordination & Execution:
  Coordinate with production, design, operations, and logistics teams, monitor timelines, budgets, and deliverables, attend site visits and event days, ensure all approvals and documentation are completed.
• Key Account Growth & Strategy:
  Develop account plans to expand portfolio, conduct market and competitor analysis, support marketing and networking activities.
• Contract & Financial Management:
  Negotiate pricing and payment terms, ensure timely invoicing and collection, coordinate financials with finance department.
• Reporting & Documentation:
  Maintain CRM/ERP records, prepare weekly reports and visit logs, document client feedback and improvements.

• Bachelor's degree in Business, Marketing, or Events
• 3-7 years of experience in events/exhibitions
• Strong understanding of event production and operations
• Excellent negotiation and communication skills
• Ability to manage multiple projects
• Proficient in MS Office and CRM systems
• Key Skills &
  
  Competencies:
  
  Client Management, Sales & Negotiation, Project Coordination, Strategic Account Development, Time Management, Problem Solving, Communication & Presentation

• Office-based with client meetings and site visits
• Available during event build-up and dismantling
• Flexible hours during peak periods

• Monthly revenue
• Client retention
• New accounts
• Project satisfaction score
• Profitability
• Payment collection timeline
• Proposal accuracy