Key Account Manager; KAM – Events & Expo

Key Responsibilities

• A. Client Relationship Management
  • Act as the primary point of contact for key clients.
  • Build and maintain strong long-term client relationships.
  • Conduct client meetings, presentations, and regular follow‑ups.
  • Understand client objectives and provide tailored event and expo solutions.
• B. Business Development & Revenue Growth
  • Identify new business opportunities within the events and exhibitions industry.
  • Prepare proposals, quotations, and commercial offers.
  • Achieve monthly and annual revenue targets.
  • Provide sales forecasts and market intelligence.
• C. Project Coordination & Execution
  • Coordinate with production, design, operations, and logistics teams.
  • Monitor project timelines, budgets, and deliverables.
  • Attend site visits, setup days, and event operations.
  • Ensure necessary approvals, documentation, and compliance requirements are completed.
• D. Key Account Growth & Strategy
  • Develop strategic account plans to maximize business from key clients.
  • Conduct market and competitor analysis for account expansion.
  • Support marketing events, networking activities, and brand visibility initiatives.
• E. Contract & Financial Management
  • Negotiate pricing, terms, and contract conditions with clients.
  • Ensure timely invoicing and payment collection.
  • Coordinate with the finance department for account billing and reconciliation.
• F. Reporting & Documentation
  • Maintain accurate CRM/ERP records.
  • Prepare weekly updates, reports, and visit logs.
  • Document client feedback, challenges, and process improvements.

• Bachelor’s degree in Business, Marketing, Events, or related field.
• 3–7 years of experience in events, exhibitions, or experiential marketing.
• Strong understanding of event production workflows and expo operations.
• Excellent communication, presentation, and negotiation skills.
• Ability to manage multiple projects simultaneously.
• Proficiency in MS Office, CRM platforms, and documentation tools.

• Client Relationship Management
• Sales & Negotiation
• Project Coordination
• Strategic Account Development
• Time Management
• Problem Solving
• Communication & Presentation Skills

• Office‑based role with extensive client meetings and field visits.
• Required to be available during event build‑up and dismantling phases.
• Flexible working hours during peak event periods.

• Monthly and quarterly revenue achievement
• Client retention and satisfaction
• Number of new accounts acquired
• Project quality & satisfaction score
• Profit margins and cost control
• Timely payment collection
• Proposal and documentation accuracy