Director of Sales and Government Relations

Company Description

Faena creates cultural epicenters living stages where art, design, and warm attentive hospitality convene to craft a feast for the senses. We are a Cultural Embassy that invites guests to seek the extraordinary, shaping worlds that feel profoundly personal, welcoming and alive. At Wadi Safar we are shaping a new world where art, architecture and nature live in harmony. Guided by a shared respect for culture and craft, this collaboration with Diriyah Company reflects our belief that beauty can elevate everyday life and inspire a new way of living.

As Director of Sales and Government Relations you will be the commercial architect and government‑facing leader of Faena Wadi Safar, driving revenue, building strategic partnerships and positioning the hotel as the destination of choice for luxury travelers, corporate clients and government entities across the Kingdom and beyond. This is a dual‑mandate role that demands both a hunter’s instinct for commercial growth and a diplomat’s skill in navigating Saudi Arabia’s government landscape.

You will lead the hotel’s pre‑opening commercial strategy, build the sales infrastructure from the ground up and establish the high‑profile relationships that will define Faena Wadi Safar’s market position from day one. As a senior leader reporting to the General Manager you will shape the hotel’s revenue trajectory, represent Faena at the highest levels of government and industry and build a team that delivers results aligned with our vision and Saudi Vision 2030.

A seasoned commercial leader with 8+ years of progressive sales experience in luxury hospitality, with a proven track record of driving significant revenue growth in pre‑opening or repositioning environments. Deeply networked within Saudi Arabia’s corporate, government, and diplomatic landscape with existing relationships that translate directly into commercial opportunity. Experienced in managing both high‑volume transient accounts and complex, relationship‑driven government and institutional business.

A natural leader who builds and inspires high‑performing teams, sets clear expectations, and holds people—including yourself—to ambitious standards. Strategically minded and data‑driven, with the ability to translate market intelligence and performance data into actionable commercial decisions. Fluent in Arabic and English, with exceptional communication and presentation skills that are equally at home in a boardroom, a government ministry, or a corporate sales call.

Deeply familiar with Saudi Arabia’s government systems, regulatory requirements, and the cultural fluency to navigate both the public and private sectors with confidence and discretion. Aligned with Faena’s brand vision, passionate about luxury, design, and delivering extraordinary experiences that go beyond hospitality.