Commercial Director; KSA

Role Overview

As Commercial Director (Demand & Growth) you will be responsible for driving demand generation, customer growth, revenue performance, and market expansion across Saudi Arabia.

• Lead market growth strategy across Saudi Arabia
• Drive customer acquisition, retention, engagement, and revenue growth
• Own demand generation and customer growth performance across all channels
• Identify growth opportunities and prioritize initiatives with the highest commercial impact
• Act as a key business partner in driving overall market performance
• Launch and scale new growth channels, partnerships, and business opportunities
• Support expansion initiatives across subscriptions, retail, CPG, and future business verticals
• Identify and execute strategic partnerships that drive customer and revenue growth
• Evaluate pricing, promotions, offers, and commercial initiatives to maximize business performance
• Build high-impact marketing & growth strategies across digital, offline, CRM, lifecycle, referral, and performance marketing channels
• Optimize marketing investments through rigorous performance analysis and ROI management
• Continuously improve CAC efficiency, retention, LTV, and revenue contribution
• Ensure marketing efforts directly support business growth objectives
• Serve as Calo's commercial owner for Saudi Arabia, building relationships with partners, agencies, vendors, and key stakeholders across the Kingdom
• Represent the business locally and provide market intelligence, customer insights, and competitive analysis
• Act with a high degree of ownership and autonomy in market decision‑making
• Drive data‑led decision making by analyzing customer behavior, growth trends, market opportunities, and competitive dynamics
• Build reporting frameworks and performance dashboards that connect marketing efforts to business outcomes
• Use insights to inform strategic decisions and resource allocation
• Actively utilize AI tools to improve analysis, planning, execution, content creation, productivity, and decision‑making
• Champion innovative growth practices and scalable operating models
• Continuously explore new technologies and automation opportunities that improve team effectiveness and business performance
• Partner closely with Commercial, Product, Growth, Operations, Finance, and Leadership teams to align growth initiatives with broader company objectives
• Lead agencies, external partners, and cross‑functional projects from strategy through execution

• 8+ years of experience in Growth, Commercial Marketing, Demand Generation, Revenue Growth, Market Expansion, or related leadership roles
• Strong B2C experience is required
• Experience scaling consumer‑facing businesses in high‑growth environments
• Proven track record of driving measurable customer growth, retention, and revenue impact
• Experience owning market performance, business growth, or commercial outcomes beyond traditional marketing metrics
• Experience operating within the Saudi market is highly preferred
• Deep understanding of customer growth, retention, subscriptions, revenue drivers, and commercial performance
• Strong business acumen with the ability to identify growth opportunities beyond marketing campaigns
• Experience launching new channels, products, partnerships, or business initiatives
• Ability to operate independently and make high‑quality decisions with limited oversight
• Strong analytical mindset with exceptional problem‑solving skills
• Excellent stakeholder management and cross‑functional leadership abilities
• KSA market experience is required; GCC experience highly preferred
• Strong understanding of Saudi consumer behavior, competitive dynamics, and growth opportunities
• Existing network within the Saudi business ecosystem is a plus

• Commercially sharp and business‑minded
• Obsessed with growth and performance
• Highly autonomous and ownership‑driven
• Fast‑moving and execution‑oriented
• Strategic without being overly theoretical
• Data‑driven and analytical
• Comfortable with ambiguity and scaling challenges
• Collaborative, low‑ego, and impact‑focused