Accessories Manager | Al-Futtaim Automotive - BYD | KSA

Accessories Manager | Al-Futtaim Automotive - BYD | KSA | Riyadh

Established in the 1930s as a trading business, Al‑Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa.

The Accessories Manager will establish and scale the Accessories and Service Products business for BYD, Denza across the Kingdom of Saudi Arabia. The role owns the end‑to‑end P&L for the accessories category — building the operating model from the ground up, developing a competitive portfolio of genuine and locally sourced accessories, and creating differentiated service product programs that drive recurring revenue, customer retention, and aftersales margin.

The role sits at the intersection of Aftersales, Sales, Marketing, Supply Chain, and Brand, and is a critical commercial enabler for the new energy vehicle launch program in KSA and a long‑term contributor to aftersales profitability.

• Develop and execute the multi‑year Accessories and Service Products strategy for BYD, Denza in KSA, aligned with brand positioning and aftersales business ambition.
• Establish the accessories operating model from scratch — governance, processes, pricing architecture, channel strategy, and performance management framework.
• Build the Annual Operating Plan for accessories, including sales volumes, revenue, gross margin, inventory, and investment plans.
• Define the long‑term growth roadmap covering portfolio expansion, vendor base development, and digital sales channels.
• Develop a competitive portfolio of genuine OEM accessories, locally developed accessories, and bundled value packages tailored to Saudi customer preferences.
• Design and launch service product programs including extended warranty, service contracts, paint protection, ceramic coating, tinting, and EV‑specific care packages.
• Lead accessory programs supporting new vehicle launches, special editions, and brand‑defining model introductions across the three brands.
• Curate accessory selections, fitments, and styling packages that reflect Saudi and broader Gulf customer taste — covering exterior styling, interior trims, comfort upgrades, and personalization preferences specific to the region.
• Manage the full product lifecycle — phase‑in, phase‑out, refresh cycles, and competitive repositioning.
• Identify, evaluate, and onboard local and regional accessory suppliers, fabricators, and service partners to build a resilient and cost‑competitive vendor network.
• Build and manage relationships with both local KSA / GCC vendors and international accessory manufacturers across Asia, Europe, and the wider global market.
• Lead commercial negotiations covering pricing, supply terms, quality standards, MOQ, and exclusivity arrangements.
• Manage vendor performance through structured KPIs covering quality, delivery, cost, and innovation.
• Develop a localization roadmap to balance OEM‑genuine, regional, and KSA‑developed accessory sourcing.

• Deliver Accessories Sales, Revenue, Attachment Rate, and Gross Margin targets for the three brands.
• Define pricing strategies, dealer margins, and customer‑facing offers that protect profitability while staying competitive.
• Monitor business performance through monthly P&L reviews, variance analysis, and corrective action planning.
• Build investment cases for new accessory programs, service product launches, and infrastructure requirements.
• Conduct ongoing market analysis, customer research, and competitor benchmarking across KSA and key GCC markets.
• Translate customer insights into product development priorities and commercial campaigns.
• Track Chinese OEM accessory trends, EV‑specific innovations, and emerging service product opportunities globally.

• Partner with Sales, Marketing, Brand, Product Planning, Supply Chain, and Network Development teams to embed…