Creative Content Writer

Overview

Develop high-impact creative copy, campaign concepts, and video scripts that drive awareness, consideration, conversion, and loyalty across all app services. Own end-to-end storytelling and advertising messaging with a unified brand narrative across the full marketing ecosystem. Deliver market-competitive creative at high monthly volume while maintaining quality, clarity, and performance focus.

• Write advertising scripts and video scenarios for all app services (short/long form), including hooks, voiceover, on-screen text, story flow, and CTAs.
• Generate campaign ideas that fit the app and reflect all services, translating them into creative directions and content concepts across channels.
• Apply full-funnel thinking (Awareness, Consideration, Conversion, Loyalty) to produce content that serves each stage with a consistent, unified message.
• Repurpose one core message into multiple content outputs (variants) by changing hooks, angles, and CTAs based on platform and objective.
• Lead creative copy development for production: briefs, concept boards/storyboards (copy side), shot suggestions, and editing notes.
• Coordinate follow-up and support video production from concept to final cut: review drafts, ensure pacing, clarity, tone, and brand alignment.
• Produce high monthly output (multiple concepts/scripts per week) while maintaining quality and consistency.
• Continuously improve scripts, concepts, and messaging based on real performance results and creative learnings.
• Optimize copy for discoverability by applying strong SEO/keyword integration where relevant (without harming readability or brand tone).
• Build and maintain an evergreen idea library with reusable concepts that can be refreshed across seasons, services, and campaigns.
• Collaborate with Social, Design, Performance, CRM, and Product teams to translate business goals into creative deliverables.
• Coordinate with external agencies and production partners (shooting, editing, voiceover): align on requirements, timelines, and deliverables, and ensure quality control.

• Proven experience as a Creative Copywriter / Creative Content Writer with a strong portfolio of video scripts and ad creatives.
• Prior experience producing content for delivery/ordering apps or similar high-frequency consumer apps is required.
• Strong understanding of the marketing funnel and performance-driven creative (hook, retention, clarity, CTA) and how it translates into conversions.
• Demonstrated ability to produce high volumes of concepts and scripts monthly without sacrificing quality.
• Experience working with external agencies and production teams, including review cycles and feedback management.
• Excellent writing skills in Arabic and English, with strong command of tone, storytelling, and persuasion.
• Familiarity with video production workflows and the ability to guide teams during filming and editing.