Creative Design Specialist

Job Description

Role Summary The Creative Design Specialist is responsible for conceptualizing, designing, and executing high-impact visual content that aligns with the organization’s brand identity and strategic objectives. This role requires a mix of creativity, technical expertise, and strategic thinking, ensuring consistency across digital, print, and multimedia platforms. The ideal candidate will have a strong creative portfolio, mastery of design tools, and the ability to lead design initiatives from concept to delivery.

• Develop full brand packages, including but not limited to brand identity, theme, language, culture, and story.
• Maintain and evolve the organization’s brand guidelines to ensure consistency across all touchpoints.
• Create compelling designs for social media, stationery, marketing materials, and other purposes.

• Design and execute creative content for online and offline channels.
• Develop and manage social media content calendars and campaigns.
• Craft engaging and interactive content for various audiences.
• Collaborate with internal teams, external designers, content writers, and marketers to produce impactful visuals.

• Develop PR, communication, and media plans and oversee their execution.
• Create brand awareness plans for both online and offline environments.
• Stay updated on industry trends, emerging technologies, and new media platforms.

• Produce work demonstrating advanced skills in:
• Graphic Design, UI/UX Design, Motion Graphics, Presentation Design, Multimedia Design
• Video Production (shooting, lighting, editing), Photography, Photo Editing/Retouching
• Sound Editing, Storyboarding, Copywriting, Content Strategy
• Coordinate with vendors for printing, publishing, and production needs.

• Present ideas, mockups, and drafts for feedback and approval.
• Ensure all deliverables meet quality standards and brand guidelines.
• Track design project timelines, progress, and performance metrics, providing regular updates to management.
• Maintain organized archives of design assets for internal use.
• Provide creative guidance and mentorship to less experienced team members.
• Support other departments and projects as needed.
• Work closely with marketing, communications, and operations teams to ensure visual alignment across all initiatives.

• Adapt to changing priorities and deadlines.
• Provide support to team members as needed to ensure successful project delivery.
• Demonstrate flexibility to accommodate after-hours work, weekends work, or travel requirements when required.

• Proven experience as a creative designer or similar role with a portfolio showcasing a variety of design work.
• Proficiency in industry-standard design tools (Adobe Creative Suite, Figma, Canva, etc.).
• Strong knowledge of branding principles, design theory, and typography.
• Excellent communication, presentation, and collaboration skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.