Senior Designer

Company description

Move people. Change the world.

Founded in Chicago in 1935, Leo Burnett Worldwide is one of the largest agency networks with 96 offices and nearly 10,000 employees.

In the Middle East, we’re consistently making an impact in KSA, Lebanon, UAE, Egypt, and Jordan thanks to our teams of go-getters.

In a historic achievement, our agency was voted #1 Creative Agency for Effectiveness in the World, while Leo Burnett UAE has claimed the top spot in the WARC Effective 100, earning the title of the most effective creative agency in the world. Additionally, Leo Burnett enjoys the title of "Most Innovative Company" for driving brand purpose, as recognised by Fast Company.

In 2024, Leo Burnett UAE was ranked #1 most Effective Agency, and it also secured the titles of #1 Agency and Network of the Year at the MENA Effies 2023, as well as at Dubai Lynx in both 2023 and 2024.

At our core lies the Humankind philosophy, a belief that creativity has the power to transform human behaviour. We focus on people and purpose, not just advertising.

As a Senior Designer – Agile Content Studio, you are responsible for creating visual content across multiple communication touchpoints by bringing brand storytelling and product life through audio visual media while applying the global quality standards

Another key part of this role would be designing and executing agile integrated, cross-channel content initiatives – you can turn daydreams into reality with flair and speed

You’ll spend quality time with your good friends Photoshop and Illustrator, yes, but you’ll also collaborate with content creators, copywriters, multimedia designers, and other key members of our content team to produce awesome, industry-leading work

Candidates for this role enjoy the considerations of aesthetics, visual communication flow, the golden ratio, the rule of thirds (how the user´s eye recognizes good layout), color, and typography including how these design tools can be used to create compelling marketing content – regionally and globally.

You will be an active member of the Publicis Content Product, Brand & Creative Team

In addition to the Brand & Creative Team and Product Marketing Team, you will collaborate regularly with the other practices and entities within Publicis Group

When creating Client brand assets you should:

• Have a desire to merge knowledge and experience with business and art
• Work independently on “design only” projects
• Produce content for social media using different formats across Facebook, Instagram, Tik Tok, Facebook, Twitter and You Tube
• Take care of a project from the concept phase to the realisation phase
• Consider the information architecture to ensure relevance, accessibility, and users´ visual processing abilities
• Leverage emotion to create memorable, visual impact
• Ensure that brand positioning and usability go hand in hand
• Think Platform-up

Overall, the goal of this role is to bring our clients’ brands to life for consumers through audio-visual media. An understanding of various needs across different marketing platforms, especially digital, and the needs of differing audiences will be key to success.

• Creating and communicating concepts that intrigue and inspire your both peers and clients – with smart rational to back them up
• Perform Video Editing and Animation
• Perform retouching and manipulation of images
• Designing comps, storyboards, initial graphic concepts, and final deliverables
• Provide editorial, creative and technical support to team members
• Create content and design visual packages to communicate digital and non-digital brand messages such as social media campaigns, marketing emails, PR and print materials

• Collaborating and partnering with copywriters to ensure that both the copy and the visuals are in perfect synch to make the concept as powerful, vivid and compelling as possible
• Assisting the Content Team to improve the Creative group’s technical and creative performance
• Stay atop of current content and technology trends and how those may affect your client business
• Perform consistently against all published KPI's and scorecard objectives
• Ensure…