Business Director - Strategy & Insights

Creativity has the power to transform human behavior This is the core belief of what we call Human Kind. It's not about advertising or brand propositions or selling products. It's about people and purpose. It's an approach to marketing that serves true human needs, not the other way around. That's why everything we do for brands at Leo Burnett MEA is designed with a human purpose in mind.

A brand without purpose is one that will never be understood or embraced by people. A brand with purpose can be a true agent of change and transform the way people think, feel or act. A brand with a true Human Kind purpose can change the world. Our dream is to be the best creator of ideas that truly move people - bar none.

Leo Burnett Worldwide, part of Publicis Groupe, is one of the world’s largest agency networks with 96 offices and nearly 10,000 employees. In 2012, the global network was awarded a record-breaking 55 Lions at the Cannes Lions Festival of Creativity and was also named “Network of the Year” by Young Guns, Dubai Lynx and MENA Cristal Awards.

Leo Burnett works with some of the world’s most valuable brands including The Coca-Cola Company, Fiat, Kellogg’s, McDonald’s, Nintendo, P&G, Samsung and Allstate among others. To learn more about Leo Burnett Middle East and North Africa visit ,  and follow us via @LeoBurnett

MEA on Twitter and Instagram.

The director role in the Strategy & Insights team oversees managing and directing strategy for top clients of the agency. Acts as a team leader and mentor to younger strategy talent. Plays an active role in contributing to the Groupe's vision of Power of One. Prioritizes driving new business success.

Champions great creative work and strives to win awards.

• Actively uses and advocates the Publicis Groupe FUEL platform. Directs the team to do so too.
• Actively participates in every Groupe and Agency OPEN brief with inspiring springboards. Directs the team to do so too.
• Deconstructs past award submissions to identify key components of a successful story and discusses findings consistently.
• Comes up with proactive briefs for clients based on qualified opportunities. And directs the team to do so too.
• Initiates and directs the client's Effectiveness awards entries and submissions, regionally and globally. Directs the team to do so too.
• Inspires creative teams on Creative awards for clients.

• Is the 'Google' and 'ChatGPT' in the agency on the client's category and business.
• Builds knowledge of key technology and emerging vendors to integrate innovative solutions for clients.
• Makes persuasive and effective presentations.
• Unearths and directs client workshops and actively participates.
• Directs monitoring of social, cultural and technological trends along with their impact on attitudes and behaviours.
• Directs team participation in client-conducted research.

• Market Research:
  Produces groundbreaking new findings based on data.
• Ideation:
  Creates new approaches for delivering knowledge and inspiration that expands the creative team's ability and output.
• Competitive Analysis:
  Is the go-to person for knowledge on all things to do with the competition (products, business, future plans, communication)
• Presentation Development:
  Presents to the highest level of an organization and effectively persuades to sell the thinking and the creative work.
• Strategic proactivity:
  Creates strategic briefs and opportunities that have the power to transform lives or businesses or brands.

• Capable of developing and sharing a strategic vision that others can aspire and commit to, having the confidence to adjust and adapt in the dynamic world.
• Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.
• Able to handle complex issues and make decisions even when missing information.
• Able to proactively develop meaningful relationships with key decision makers across functions.
• Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.
• Able to build succession…