Senior Manager CRM - CDU

Job Purpose

The Sales & Leasing Performance Unit (PU) within Qiddiya is responsible for developing best practice sales and leasing standards and expertise within the organization. Strategic objectives include ensuring the development of sales and leasing best practices to support the Sales & Leasing Operations team within the organization, ensuring consistency across projects, supporting the ongoing training & development of sales and leasing team members, and providing guidance and support as it relates to implementation of procedures and tools.

The Sales & Leasing PU develops and manages policies and procedures, standardized documents and templates, sales and leasing tools, and sales and leasing operations. The unit will also develop and manage an online training academy that will have sales and leasing curriculum as its core function. The unit will further develop and manage the sales and leasing customer journey to support the requirements for sales and leasing of each of the asset class development Business Units, including CRM, digital tool requirements and experience center requirements and ongoing management of the Sales and Leasing operations.

The Sales & Leasing PU team will also provide current market intelligence and benchmarking as required to support the sales and leasing team.

The Senior Manager of Customer Service Relationship Management (CRM) is to lead our customer relationship management strategies and initiatives for the Sales and Leasing functions. The ideal candidate will have a strong background in CRM systems, data analysis, and customer engagement strategies, with a proven track record of driving customer satisfaction and loyalty.

Responsibilities include, but are not limited to:

• Lead and mentor a team of CRM professionals, fostering a collaborative and high-performance culture. Oversee the training and development of team members to ensure they are equipped with the necessary skills and knowledge.
• Manage the CRM database, ensuring data integrity and accuracy. Analyze customer data to identify trends, preferences, and behaviors that inform marketing strategies.
• Collaborate with marketing, Asset Class Business Units Sales and Leasing operational teams, and customer service teams to align CRM initiatives with overall business objectives. Work closely with IT to ensure the CRM system is effectively integrated with other business systems.
• Establish key performance indicators (KPIs) to measure the effectiveness of CRM initiatives. Regularly report on CRM performance and make recommendations for improvements.
• Design and implement customer loyalty programs and initiatives to enhance customer satisfaction. Develop targeted marketing campaigns based on customer segmentation and behavior analysis.

• Stay updated on the latest CRM technologies and trends, recommending tools and solutions that enhance CRM capabilities.
• Oversee the implementation and optimization of CRM software and tools.

• Oversee the day-to-day operations of the CRM system, ensuring data integrity and optimal performance. Manage the CRM team, providing guidance and support to ensure effective execution of CRM initiatives.
• Analyze customer data to identify trends, insights, and opportunities for improvement in customer engagement. Prepare and present regular reports on CRM performance metrics to senior leadership.
• Develop and refine customer segmentation strategies within Sales and Leasing of the different assets and work with Marketing to tailor marketing efforts and improve targeting. Implement personalized communication strategies based on customer behavior and preferences.
• Identify and implement process improvements to enhance the efficiency and effectiveness of CRM operations. Ensure best practices in CRM usage across the organization.
• Provide training and support to staff on CRM tools and best practices. Foster a culture of continuous learning and improvement within the CRM team.
• Manage relationships with CRM vendors and service providers to ensure optimal service delivery and support. Evaluate…