Director of Sales and Government Relations

Director of Sales and Government Relations

• Full-time
• Job Type: Permanent
• Job Schedule:
  
  Full-Time

Faena creates cultural epicenters—living stages where art, design, and warm, attentive hospitality convene to craft a feast for the senses. We are a Cultural Embassy that invites guests to seek the extraordinary, shaping worlds that feel profoundly personal, welcoming, and alive.

“At Wadi Safar, we are shaping a new world where art, architecture, and nature live in harmony. Guided by a shared respect for culture and craft, this collaboration with Diriyah Company reflects our belief that beauty can elevate everyday life and inspire a new way of living.”

As Director of Sales and Government Relations
, you will be the commercial architect and government-facing leader of Faena Wadi Safar — driving revenue, building strategic partnerships, and positioning the hotel as the destination of choice for luxury travelers, corporate clients, and government entities across the Kingdom and beyond.

This is a dual-mandate role that demands both a hunter's instinct for commercial growth and a diplomat's skill in navigating Saudi Arabia's government landscape. You will lead the hotel's pre-opening commercial strategy, build the sales infrastructure from the ground up, and establish the high-profile relationships that will define Faena Wadi Safar's market position from day one.

As a senior leader reporting to the General Manager, you will shape the hotel's revenue trajectory, represent Faena at the highest levels of government and industry, and build a team that delivers results aligned with our vision and Saudi Vision 2030.

• Develop and execute a comprehensive pre-opening sales strategy covering all segments: corporate, MICE, government, leisure, travel trade, and diplomatic accounts.
• Set and deliver ambitious revenue targets across rooms, F&B, events, and ancillary services.
• Build and manage the hotel's rate strategy, account portfolio, and sales pipeline from the ground up.
• Lead contract negotiations with key accounts, agencies, and government bodies, ensuring commercially sound and mutually beneficial agreements.
• Represent Faena Wadi Safar at industry events, road shows, and trade fairs locally and internationally.

• Develop and manage strategic relationships with government ministries, royal court entities, embassies, and quasi-government institutions.
• Position Faena Wadi Safar as the venue of choice for official state functions, VIP delegations, ministerial meetings, and government-hosted events.
• Identify and secure government room block agreements, long-stay contracts, and event partnerships.
• Collaborate with the General Manager to respond to government RFPs and official invitations for proposals.
• Stay current on Saudi Vision 2030 initiatives and identify commercial opportunities that align with national priorities.

• Serve as the hotel's senior representative in engagements with key government entities including the Ministry of Tourism, Ministry of Commerce, and regional authorities.
• Oversee the hotel's regulatory compliance and licensing requirements in partnership with the People & Culture and Finance teams.
• Build and maintain relationships with government contacts to facilitate smooth processing, issue resolution, and proactive communication.
• Monitor the regulatory landscape and brief leadership on changes with operational or commercial implications.
• Build, lead, and mentor the Sales & Government Relations team, fostering a culture of accountability, collaboration, and commercial ambition.
• Develop the department's tools, systems, and processes including CRM management, account planning, and performance tracking.
• Work closely with Revenue Management, Marketing, and Events teams to align commercial activity with pricing strategy and brand positioning.
• Produce regular sales performance reports, forecasts, and market intelligence for the General Manager and ownership.

• A seasoned commercial leader with 8+ years of progressive sales experience in luxury hospitality, with a proven…