Senior Marketing Director

Overview

We are seeking a Senior Marketing Director to lead the strategy and execution of marketing for a flagship global event, delivered in partnership with a high-level government entity.

Based full-time in Riyadh, this is a rare opportunity for a commercially minded marketing leader to shape one of the most high-profile global events, working closely with senior government stakeholders while representing the company’s interests and ensuring world-class execution.

You'll be embedded with the client team on the ground in Riyadh, acting as the senior marketing representative. You’ll take full ownership of the marketing strategy — from initial planning and narrative development to campaign delivery, stakeholder approvals, and post-event analysis.

This is a strategic leadership role that blends external relationship management, campaign creation, and hands-on execution. It’s ideal for someone who thrives in cross-cultural, high-stakes environments and can confidently navigate both government protocols and commercial priorities.

• Write, shape, and lead the complete marketing strategy for a flagship, government-led global event, from narrative development and campaign planning to delivery and optimisation across all channels. Develop and execute targeted go-to-market strategies for audience acquisition and sponsor engagement, using global market insights to inform positioning and messaging.
• Build and implement partnership marketing strategies with associations and industry groups to expand audience reach, enhance brand positioning, and support commercial objectives.
• Serve as the senior marketing liaison between this company and the government partner, managing day-to-day alignment, approvals, and strategic communication.
• Align cross-functional teams and external stakeholders, including marketing, content, production, commercial, and partnerships around shared campaign objectives, messaging priorities, and delivery timelines.
• Deliver integrated, multi-channel campaigns across digital, social, email, partnerships, and marketing and sales collateral ensuring alignment, consistency, and measurable impact.
• Collaborate with the partner's website team to ensure timely and accurate updates of event content, including speakers, agenda, exhibition details, floorplan, and sales materials.
• Oversee audience segmentation, CRM workflows, registration systems, and campaign reporting to support end-to-end engagement and performance tracking.
• Brief and manage media and agency partners to maintain message consistency, elevate brand presence, and deliver strong return on investment.
• Oversee marketing budget planning and optimisation, ensuring alignment with strategic goals and securing timely approval for spend across agreed channels.
• Guide and coordinate internal marketing teams, ensuring seamless delivery, shared priorities, and alignment with the government partner's expectations.
• Lead coordination across government, operations, and tech teams to deliver a robust registration setup integrating CRM systems and the Delegate Connect platform for efficient data capture, attendee management, and engagement tracking.

• 10+ years experience in B2B event marketing, ideally across global or government-led initiatives
• A strategic mindset paired with hands-on delivery expertise
• Fluency in Arabic and English, both written and spoken
• Proven success managing senior stakeholders and navigating complex approval structures
• Strong working knowledge of CRM and automation platforms (Hub Spot preferred)
• A high level of cultural awareness, discretion, and professionalism

• Strategic ownership of one of the most high-profile global events in the mining and resources sector
• The opportunity to work directly with a government partner on an initiative of national and international significance
• A collaborative, globally distributed team environment.
• Competitive compensation and support for relocation if required

Ready to take the lead on a world-class initiative at the heart of a global industry? We'd love to hear from you.

• Seniority level:
  Director
• Employment type:
  
  Full-time
• Job function:
  Marketing and Sales
• Industries:
  Business Consulting and Services