Field Marketing​/Marketing Campaign Manager – Middle East

Field Marketing/Marketing Campaign Manager – Middle East

Sutherland is seeking a Manager/Senior Manager, Marketing Campaigns/Field Marketing to develop and execute integrated marketing campaigns that drive qualified pipeline and ROI across the Middle East
. This role is both strategic and execution-focused, requiring the skillset to build the long-term vision for multi-touch customer journeys along with the day-to-day operations of running multiple campaigns tailored to regional buying behaviors and performance KPIs. You’re a fit for this role if you are passionate about accelerating revenue, comfortable rolling up your sleeves, and have a strong bias to data-driven action.

Success in this position will be measured by significant contributions to sales pipeline growth, efficient marketing ROI, and the elevation of Sutherland’s brand awareness in target markets.

• Plan, craft, execute and manage integrated marketing campaigns to increase awareness and generate qualified leads in priority Middle East markets.
• Localize messaging and campaign tactics to regional buyer behaviors, regulations, market expectations and language.
• Benchmark competitors in-region and incorporate insights into campaigns.
• Recommend region-specific innovation in tactics, partnerships and media.
• Align closely with regional sales, industry marketing leaders translate GTM goals into action.
• Manage campaign tactics across brand and demand: PR and media, events and webinars, digital channels (social, email, etc)
• Integrate ABM practices into campaign approach. Personalize messaging using intent data and region-specific personas.
• Oversee campaign execution and cross-functional coordination across time zones.

• Optimize performance by tracking regional channel mix effectiveness.
• Conduct A/B tests across content formats and targeting methods tailored to regional segments.
• Lead and support Middle East-based field events, round tables, and webinars.
• Coordinate promotion, logistics, localization, and speaker prep.

• Leverage insights into Middle East buyer pain points and cultural nuances to develop or adapt content that resonates with regional audiences.
• Provide feedback to the content and design teams based on local market trends.

• Execute campaigns that convert regional leads into opportunities.
• Work with sales teams in-region to ensure lead handling is seamless.
• Analyze funnel activity to adjust messaging and targeting.

• Monitor and report on campaign performance specific to each region.
• Track pipeline contribution, ROI, and influenced revenue at a regional level.
• Partner with ops to ensure accurate attribution and localization in data tracking.

• 5+ years in B2B campaigns, demand gen, field marketing
• Deep understanding of Middle East markets and media landscapes
• Strong track record executing regional campaigns across digital and physical channels
• Fluency with Mar Tech including Marketo, Salesforce, ABM platforms
• Analytical, data-driven, and comfortable working across time zones
• Experience collaborating with regional sales teams and localizing GTM strategy
• Fluent in English and Arabic