Ads Perf Specialist, Ads

Advertiser Success Team (AST) assists with Onboarding new Advertisers and works on Optimizing accounts of existing Advertisers on SSPA or SA (Search Advertising). While Onboarding new Advertisers, we focus on providing a 1:1 personalized assistance in educating new Advertisers, setting them up for success. On Optimization, we perform account level optimizations, which include editing KWs, ASINs, bids, budgets & new campaign creation aligned to Advertiser goals.

We are building a team of energetic and highly motivated Account Specialists who will help new and existing Advertisers understand the scope within Amazon Advertising programs to grow their business. Working with new Advertisers, you will be responsible to help equip them to identify the Advertising business opportunity, review their product listings, create Advertising campaigns and help them adopt high value actions on their account to influence their success in Advertising.

You will work with a wide range of businesses to eliminate blockers to an advertiser’s success while driving greater commitment and results.

We are looking for a hands‑on, creative, detail‑oriented, analytical, and highly‑motivated Sr. Specialist who will help new and existing Advertisers understand the scope within Amazon Advertising programs to grow their business. Working with new Advertisers, you will be responsible to help equip them to identify the advertising business opportunities, review their product listings, create advertising campaigns, and help them adopt high value actions on their account to influence their success in advertising.

With existing advertiser, you will assist them to optimize their accounts tailor to their business goals. Ensuring seamless execution of smart, effective campaigns, deliver to advertiser’s needs and assist in driving new and repeat opportunities for the business.

To be successful in this role, one should have an experience of interacting with global clients (phone/email), be an effective communicator, quick to learn new tools and systems and flexible in the face of changes. You play a key role on the account team, growing the business by being the customer expert, developing audience and optimization recommendations. Our environment is fast‑paced and requires someone who is comfortable working in a deadline‑driven environment.

You will carry business goals and will be measured on key metrics aligned to the sales and account management teams’ goals. You should have great attention to detail, solid deep dive ability and researching skills, strong judgment skills, ability to multi‑task (in terms of assisting multiple Advertisers with different issues at any one time) and more importantly, be customer obsessed.

Technically sound in online Advertising, one should possess excellent verbal & written communication skills and should be able to explain issues and paths to resolution to Advertisers quickly and efficiently. You possess strong analytical ability, and will develop deep expertise in Amazon’s products and proprietary metrics to build winning campaigns and optimizing performance to derive insights and meet our advertisers’ needs.

You also thrive in ambiguous situations, with exemplary stakeholder management and communication skills, helping you work across global locations.

• Serves as main point of contact for Advertisers and acts as an enabler to their sales & marketing initiatives via 1:1 outreach program, displaying dedication to delivering first‑class service and online advertising solutions.
• Educates advertising products on Amazon Advertising offering and helps analyze campaign performance against key metrics to identify, recommend, and implement optimizations to help advertisers meet their business goals.
• Understands Performance Advertising and uses various tools and techniques to fix campaign set‑up and provide related campaign optimization support.
• Provides education to Advertisers on Amazon Advertising products via 1:1 programs and online trainings.
• Responds promptly & accurately to advertiser queries and helps them resolve issues with regards to their campaigns.
• Troubleshoots any technical or…