Head of Event Marketing

Overview

Head of Event Marketing Tahaluf
• Riyadh, Saudi Arabia

Job Description

We are building awe-inspiring experiences. We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you:

• Work within a highly dynamic business with the energy and style of a start-up
• Be part of building a business that is launching new products and events at scale
• Grab an opportunity to accelerate your career and make a real impact.

What you will do

As our Head of Event Marketing, you will report to the Marketing Director and will manage a diverse team based in Riyadh. We re looking for a highly motivated, dynamic marketing leader with a track record of commercial collaboration to develop products and positioning reflective of customer demand.

• Recommend team structures and delivery solutions based on requirements
• Line manage senior marketers and specialists working across a range of events
• Work with Group Director to ensure right structure, specialisms and level of resources to meet agreed KPI s
• Provide guidance, feedback and inspiration to line reports
• Champion the adoption and optimisation of marketing technology solutions and digital marketing more broadly
• Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPI s, event and divisional strategy
• Work with line reports to develop skills and competencies and ensure they have a clear development roadmap
• Ensure line reports are competent managers and have the skills and training required to manage junior team members or specialists
• Ensure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient
• Reflect the high-performance culture of the marketing team

• Monitor campaign performance by supervising the production of relevant and timely reports. Recommend changes to campaign execution based on data insights
• Share relevant insights with sales, event team and senior management to drive revenues or pursue new opportunities
• Analyse and report trends over time and use these insights to build more effective campaigns
• Ensure relevant and timely data is captured (onsite & post show surveys, registration forms, industry research etc)
• Work with internal teams to ensure data governance and data management policies are adhered to
• Ensure delivery and accuracy of pre-agreed reports during and post campaign to monitor channel effectiveness and ROI
• Use recommended campaign analytics dashboards to monitor performance
• Build a culture of testing and metrics-driven decision-making in the teams
• Share case studies with marketers within the team, division and Informa Markets

• Work with marketing managers/wider team to plan product marketing campaigns to meet strategic objectives – for exhibitions and virtual/hybrid events
• Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)
• Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign
• Assist marketing managers with the development of marketing budgets in line with plans and ensure budget trackers are kept up to date
• Recommend external suppliers and ensure adherence to contractual terms and delivery
• Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPI s
• Ensure optimisation of spend across marketing channels
• Agree paid media requirements and guide the negotiation of media buying (either directly or through an agency)
• Recommend website strategy to maximise relevant traffic and conversion

• Together with the marketing managers identify target universe and key segments within target universe
• Guide the team in developing personas, value propositions and messaging for each of the key segments
• Ensure that timely, relevant communications are sent through full mix of channels and that the…