Public Relations and Marketing Expert_Riyadh Bus; f​/m​/d

DB Engineering & Consulting is a part of the DB group, a world-leading global railway company with an extensive organization in Germany and projects around the world. Our company offers technically sophisticated and customized infrastructure, mobility and transport solutions. With our sustainable concepts, gained from our experience in project work for decades, we ensure the future success of economic regions, make important contributions to the protection of the environment and help shape the world of the future.

We represent 180 years of rail experience, and our infrastructure projects connect continents. We set the standard for transportation and modern mobility.

For Saudi Arabia, we are looking for a passionate Public Relations and Marketing Expert (m/f/d).

• Develop and implement public relations and marketing strategies to support public transport services and enhance ridership
• Plan and execute awareness campaigns for bus services, AFC systems (ticketing), and IT/AVM passenger information systems
• Manage brand positioning and communication materials, ensuring consistency across all channels (digital, print, on‑ground)
• Lead stakeholder and public engagement initiatives, including coordination with authorities, media, and community groups
• Oversee media relations, including press releases, briefings, and crisis communication management
• Monitor and analyze customer feedback, satisfaction levels, and market trends to inform service improvements
• Coordinate with operations teams to ensure accurate and timely passenger information dissemination (e.g., service changes, disruptions)
• Track and report campaign performance, KPIs, and ROI, ensuring continuous improvement of marketing activities

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field (Master’s preferred)
• Minimum 10 years of experience in PR and marketing, preferably in transport, infrastructure, or public sector projects
• Proven experience in developing and delivering large‑scale communication and awareness campaigns
• Strong knowledge of media relations, branding, and digital marketing channels (social media, web, campaigns)
• Experience managing public‑facing communications in operational environments (e.g., transport systems, smart city services)
• Demonstrated ability to analyze customer insights, data, and campaign performance metrics
• Excellent written and verbal communication skills in English (Arabic is a strong advantage)
• Strong stakeholder management skills, with the ability to work across multi‑disciplinary and multi‑cultural teams

• Professional onboarding and development:
  We invest in the development of our employees. To ensure the best start for you, we provide a global onboarding programme and intercultural training and support you in preparing for the next career step.
• Attractive employment conditions:
  We offer you attractive working conditions and a competitive compensation package based on country conditions.
• Mobilisation & relocation support:
  To ensure a smooth and successful start for your international employment, we assist you with relocation and immigration.
• Work safety:
  Our international security support ensures safe working conditions worldwide and provides you with relevant information for a safe living around the globe.
• International career opportunities:
  We offer attractive career opportunities worldwide. With a work environment that encourages growth and creativity, you will work on complex and innovative projects in international teams on all continents and bring markets and people together.
• Intercultural teams:
  With more than 5,000 employees from over 80 countries across all engineering disciplines worldwide, we are shaping railways for the world of tomorrow. A strong team spirit, intercultural mindset and engagement are essential parts of our success.