Senior Sales Supervisor

Role Purpose

To lead, manage, develop & control the sales team of a Channel within a region in GTC Operations. The function is to ensure delivery of sales, distribution & display objectives of the specified channel in the region through implementation of Trade Marketing & Sales Operational Plans in line with the brands strategies. Operates within budgets to deliver IMS objectives. The role has the responsibility of developing business & execution of plans in the specified channel as well as identifying business growth opportunities.

• Ensure that IMS, distribution & display objectives are achieved as per brand strategies.
• Coordinate with RSM accurate sales forecasting for the team.
• Implement Sales Cycle Activities as per set priorities to ensure delivery of objectives.
• Ensure achievement of budgeted In Market Sales, by Brand for regions’ channel.
• Develop, implement & monitor sales targets by salesman in coordination with RSM.
• Ensure development of top Customers in the Channel.
• Ensure strike rates & productivity objectives are achieved.
• Ensure timely implementation of promotional plans as agreed with TMM.
• Build Displays in key traffic areas to impact consumers in specified channel.
• Ensure proper share of displays through either Category management or Space Management in all outlets.
• Ensure POS material & proper consumer communication is executed in excellence.
• Ensure all logistical aspect of new SKU listing is achieved before execution.
• Recommend and implement incentive programs for the sales force to achieve business objectives.
• Coordinate with RSM the execution of product launch programs and implement agreed plans.
• Manage Inventory levels with Trade to maintain acceptable stock holding based on shelf life levels. Report monthly on trade inventories.
• Collate and report competitive activities and information and provide feedback to RSM.
• Ensure that the company gets a preferred supplier status with customers through excellence in customer service.
• Ensure collection & receivables are as per Receivables policy.
• Implement & monitor Sales Administrative systems JC, DSR, CRC.
• Present Monthly Sales Operational Plans and Key Priorities to Area sales force.
• Work with sales force to ensure cycle priorities objectives for the channel are met.
• Review performance monthly, to ensure alignment with IMS / Distribution and Display in line with Key Performance objectives in Sales Cycle meetings.
• Hold Monthly Sales Cycle meeting with Sales Force in coordination with RSM.
• Establish excellent relations with top customers’ management team through direct contact & regular trade visit in respective area.
• Implement pricing as per agreed Pricing Strategies after discussion with Supplier.
• Reduce impact of short expiry products on P & L.
• Maximize return on investment on trade promotions & visibility agreement with trade.
• Actively ensure that Area’s Sales Teams possess acceptable levels of knowledge and skills to achieve planned Sales objectives for the brands.
• Lead and direct sales teams through leadership by example & direct involvement.
• Co-ordinate, resource and manage staff training needs.
• Maintain required level of Saudization among section’s sales force.

BA Business or Marketing

Minimum 7-8 years Sales Management Experience