Business Development Director

Job Summary

On behalf of our Client, we are looking for a Business Development Director. The BD Director is responsible for developing and executing sales/marketing strategies to drive revenue growth and market share for the Long‑Term Care hospital. This role involves building strong relationships with key stakeholders, including MOH, healthcare professionals, government agencies, insurance providers, and community organizations. The BD Manager will lead a sales team, develop sales targets, and monitor performance metrics to ensure the achievement of business objectives.

• Collaborate with senior management to set sales targets.
• Implement sales/marketing strategies and align them with the hospital's goals and objectives.
• Partner with major stakeholders to build and promote strong, long‑lasting customer relationships and expand the customer base through regular engagement and feedback mechanisms.
• Identify emerging markets through market research to understand new potential markets.
• Monitor market shifts and changing trends, economic indicators, and competitors’ strategies and services to adapt our sales strategies accordingly.
• Oversee the marketing strategies/plans, including usage of ATL (above the line) such as radio, BTL (below the line) such as telemarketing, TTL (through the line) and social media tools such as You Tube and Instagram, and recommend new business initiatives to push for market share growth.
• Develop market research initiatives to identify opportunities for growth and expansion in the long‑term care sector and the right branding for the hospital.
• Establish sales targets, forecasts, and develop annual sales quotas projecting expected sales volume, case mix, revenue, and profit for existing and new services.
• Identify and pursue new business opportunities to expand the hospital's client base.
• Develop and implement strategies to retain existing clients and enhance customer satisfaction.
• Negotiate terms and conditions of service contracts with insurance providers.
• Track sales metrics, including revenue, conversion rates, and customer acquisition costs through regular reporting.
• Conduct regular performance reviews for the sales team quarterly on KPIs and provide feedback to sales team members to drive continuous improvement.
• Prepare monthly reports on sales performance, market trends, and competitive analysis for senior management.
• Ensure compliance with regulatory requirements and internal policies related to sales activities.
• Develop and manage digital advertising campaigns on social media and search engines.
• Maintain brand standards and ensure compliance across all marketing and communications channels.

• Accountable for all external customers.
• Accountable for hospital external image.
• Responsible for reporting market demands to management to change short‑term strategy accordingly.
• Authority to set sales targets and approve marketing budgets within defined limits.
• Responsible for sales and marketing policies and KPIs in alignment with strategy.

Education
:
Bachelor’s degree in business administration or related field.

Experience and Skills
: 5‑7 years of proven experience in sales leadership roles within the healthcare industry, preferably in long‑term care or hospital settings. Strong understanding of the healthcare landscape in Saudi Arabia, including regulations, reimbursement systems, and market dynamics. Ability to build and maintain relationships with diverse stakeholders. Excellent communication, negotiation, and interpersonal skills. Demonstrated track record of achieving sales targets and driving revenue growth.

Proficiency in sales software and CRM systems.