Cluster Director of Sales - Luxury Hotel - Qiddiya

About Us

Adeera is a hotel management company established by Saudi Arabia's Public Investment Fund (PIF) to develop distinctive locally inspired hotel brands that reflect the Kingdom's rich cultural heritage. Based in Riyadh, Adeera supports Vision 2030 by positioning Saudi Arabia as a premier global destination. We manage mid‑scale to luxury hotels that combine authentic guest experiences with innovative tech‑enabled services. Our mission is to bring Saudi hospitality to the world guided by values of generosity, innovation and future consciousness.

The Cluster Director of Sales is responsible for establishing and leading the proactive sales strategy for Luxury Hotel – Qiddiya during pre‑opening launch and stabilization. The role will drive revenue across corporate, government, MICE, group, leisure, wholesale, travel trade, consortia, destination and strategic partnership segments while supporting the hotel’s occupancy, ADR, RevPAR, total revenue and market share objectives. As additional Qiddiya hotels open, the role is expected to evolve into a broader cluster sales leadership role, supporting destination‑wide account management, segment deployment, lead generation, sales coordination and performance reporting across multiple hotels, brands, demand segments and feeder markets.

• Sales Strategy & Business Development: develop and implement the annual sales strategy for Luxury Hotel – Qiddiya, aligned with the hotel business plan, revenue strategy, brand positioning and opening objectives; lead the sales strategy input into the hotel and future Qiddiya cluster commercial strategy; identify, prioritize and grow key market segments including corporate, government, MICE, group, leisure, wholesale, travel trade, consortia, DMCs and strategic partnerships;
  
  build annual account plans, segment targets, feeder‑market priorities and production goals for the sales team; drive proactive sales deployment through sales calls, client presentations, networking, trade shows, sales missions, fam trips, site inspections and destination activations.
• Pre‑Opening Sales Readiness: develop and execute the pre‑opening sales plan including account mapping, prospect lists, segment strategy, launch offers, RFP strategy, trade engagement and sales activation milestones; build the sales pipeline ahead of opening to support early occupancy, group base, corporate demand, travel trade awareness and MICE conversion; coordinate with Revenue Management on opening rate strategy, business mix, need periods, group pricing, displacement decisions and contract terms;
  
  coordinate with Marketing & PR on opening campaigns, destination messaging, sales collateral, presentations, client events and trade communication; ensure sales systems (CRM, account records, pipeline tracking, proposal templates and reporting tools) are ready before go‑live.
• Account Management & Partnerships: build and maintain strong relationships with corporate accounts, government entities, travel managers, TMCs, DMCs, tour operators, wholesalers, consortia, luxury travel advisors, MICE buyers and strategic partners; negotiate commercial agreements, preferred partnerships, corporate rates, group terms and tactical offers in line with approved pricing and contracting guidelines; develop total account management plans for high‑value accounts including decision‑maker mapping, production targets, action plans and account reviews;
  
  maintain high‑value client retention, account growth and profitable market share within assigned segments; represent the hotel and future cluster at trade shows, industry events, sales missions, destination forums and key account meetings.
• Revenue & Commercial Performance: work closely with Revenue Management to align pricing, business mix, segment strategy, sales deployment and demand‑generation activity; drive occupancy, ADR, RevPAR, total rooms revenue, MICE revenue, F&B revenue and market share through proactive sales activity; monitor sales pipeline conversion, lost business, account production, lead source, booking pace and segment performance; provide sales forecasts, business‑on‑the‑books insight and market…