Key Account Representative

Job Overview

To execute commercial plans, grow the customer and portfolio base, maintain strong customer relationships, and achieve assigned sales value and volume targets.

• Set plans to achieve sales targets (value and volume) by principal and marketing group, based on channel share of overall sales targets through regular visits to assigned outlets.
• Achieve the monthly collection target with no outstanding amounts beyond agreed periods, contributing to the targeted cash flow percentage in line with company collection policies.
• Strictly adhere to the journey plans and weekly customer order cycle to meet outlet targets and On-Shelf Availability (OSA) measurements.
• Prepare a coverage plan for customers and achieve distribution targets by customer, including visit frequency and clearly defined objectives to manage and measure effectiveness.
• Coordinate with the Merchandising Supervisor and Store Manager on the merchandisers' coverage plan and priorities to ensure high productivity and seamless coordination between visits from Merchandisers and Sales Representatives.
• Implement 100% of signed contracts with customers regarding physical spaces (Share of Shelf) and display areas to maximize investment with customers and achieve KPIs.
• Participate in contract preparation by providing feedback on what worked and proposing ideas to improve value versus previous periods, enhancing market execution.
• Develop business with customers by introducing new and existing products to improve On-Shelf Availability (OSA).
• Build and maintain strong relationships with account outlets through regular visits, follow-up, and exceptional customer service.
• Monitor and audit customer stock levels to ensure proper replenishment at account outlets.
• Coordinate with the warehouse to ensure deliveries reach the account outlet within 3 days of invoicing.
• 1 - 3 years of relevant experience.
• Strong analytical and problem-solving skills.
• Good understanding of sales processes, customer management, and portfolio development.

At Basamh Group, we pride ourselves on attracting talented individuals by offering dynamic and rewarding professional opportunities that inspire growth and innovation. We are deeply committed to fostering a culture of growth by supporting continuous development through hands‑on learning, comprehensive online resources, interactive training, and personalized coaching. Guided by our core value of family spirit, we cultivate an environment where every individual feels valued, supported, and empowered to thrive.

We ensure our people contribute to our collective success while finding fulfillment and pride in being part of the Basamh Group family.