Sales Director - FMCG

Leverage your expertise and join a leading Saudi FMCG food manufacturer with a strong heritage of delivering high-quality dairy and food products to consumers across the Kingdom.

As a Sales Director
, you will lead and develop the overall sales strategy across the organization, ensuring sustainable revenue growth, market expansion, and profitability
. The role is responsible for setting sales direction, driving execution excellence, expanding market coverage across Saudi Arabia, and leading large sales teams in alignment with company objectives and long-term business goals.

• Develop and execute the overall sales strategy to achieve revenue, profitability, market share, and distribution objectives across Saudi Arabia.
• Lead and develop the sales organization, ensuring high performance across all sales channels and regions.
• Drive business growth by expanding market coverage, strengthening key customer relationships, and identifying new commercial opportunities.
• Oversee sales planning, forecasting, budgeting, pricing, and performance management to ensure sustainable growth and operational excellence.
• Monitor market trends and competitor activities to optimize sales execution and route-to-market strategies.
• Collaborate cross-functionally with Marketing, Supply Chain, Finance, Production, and Operations to deliver business objectives and enhance customer satisfaction.

We are looking for:

• Bachelor's degree in Business Administration, Marketing, or a related field (MBA preferred).
• 10+ years of FMCG sales experience, with at least 5 years in a senior sales leadership role, preferably within the food, dairy, or beverage sectors.
• Strong knowledge of the Saudi FMCG market and proven success managing multi-channel sales operations, including traditional trade, modern trade, key accounts, e-commerce, food service, and cash van distribution.
• Demonstrated track record of driving revenue growth, market expansion, and route-to-market development.
• Strong commercial and financial acumen, with experience in forecasting, budgeting, pricing, trade spend, and P&L management.
• Excellent leadership, negotiation, analytical, and stakeholder management skills, with the ability to build high-performing teams and collaborate effectively across cross-functional departments.