HoReCa Sales Representative Center

Horeca Sales Representative Main Job Purpose

Responsible for the growth in restaurants, hotels and other food service/hospitality channels by creating new business and developing existing outlets.

• Ensure achievement of agreed targets/KPI for the assigned area in the designated territory.
• Identify sales opportunities within designated territory, create SMART prospect plan for own region.
• Selection of customers (prospects) via different tools and sources.
• Usage of SAP Customer on Demand (CoD) and recording all activities into CoD.
• Cold calling and visiting selected prospects.
• Increase business with existing customers, increasing brand visibility and implementing relevant marketing & sales activities.
• Selling/placing machines spread over the B2B (Aguila, Gemini) and B2C range, creating durable and sustainable volume at relevant HORECA customers.
• Attending National HORECA Trade Fairs and events, increasing knowledge of key HORECA networks in own region.
• Credit management of new and existing customers in designated territory (open invoices, de‑liquidation).
• Compliance with Nestlé and Nespresso business principles and policies including Nestlé trade policy, local sales policy, local trade terms, safety and legal regulations.

• Minimum of 2-4 years of sales experience: prospecting, negotiating sales conditions and contracts, managing & developing existing customers.
• Result-oriented with strong selling, presentation, and negotiation skills.
• Passionate, persevering and self‑motivated to achieve challenging sales targets.
• Energized by tough challenges and a team player.