Sales & Distribution Director

Our client, a leading retail group in Saudi Arabia
, is seeking an accomplished Sales & Distribution Director to lead the commercial expansion of its newly launched private label brands across the Kingdom. This senior leadership position will be responsible for shaping the go-to-market approach, strengthening distribution capabilities, and building a high-performing sales function to deliver sustained revenue and market growth.

Reporting directly to the CEO, the Sales & Distribution Director will take ownership of the commercial strategy for the private label portfolio. The role will drive market expansion across retail, HORECA, wholesale, and strategic corporate accounts, while overseeing sales performance, distribution coverage, pricing, promotional activity, and team development.

• Develop and execute the commercial and go-to-market strategy for the company’s private label and exclusive brands across Saudi Arabia.
• Establish an effective distribution model covering retail chains, HORECA, wholesalers, and major corporate accounts.
• Lead the expansion and positioning of the private label portfolio in line with customer needs and market opportunities.
• Develop pricing, promotional, and trade strategies that strengthen market presence while protecting profitability.
• Set and deliver sales plans covering revenue growth, distribution, market coverage, merchandising, promotions, and product availability.
• Identify opportunities to expand distribution and improve product reach across priority markets and channels.
• Build, lead, and develop a high-performing sales and distribution organization with clear objectives and performance standards.
• Establish and maintain strong commercial relationships with major retailers, distributors, wholesalers, and strategic corporate customers.
• Monitor sales performance, forecasts, budgets, and P&L results to ensure commercial targets are achieved.
• Work closely with marketing, product, procurement, and supply chain teams to ensure effective execution of commercial initiatives.
• Analyse customer behaviour, market developments, competitor activity, and channel performance to identify growth opportunities and potential risks.
• Represent the company and its brands at major customer meetings, industry events, and relevant market forums.

• Bachelor’s degree in Business Administration, Marketing, Sales, or a related discipline; an MBA is highly desirable.
• 10+ years of progressive experience in senior sales, commercial, or distribution leadership roles.
• Strong background within FMCG, retail, distribution, principal brands, or a related consumer-focused environment.
• Experience developing and implementing sales and distribution strategies within Saudi Arabia or the wider GCC.
• Proven track record of successfully launching, developing, and scaling brands, ideally including private label or exclusive product portfolios.
• Strong commercial and financial acumen, including experience with budgets, forecasting, revenue management, and P&L accountability.
• Extensive understanding of the Saudi retail, HORECA, wholesale, and corporate sales landscape.
• Established relationships with major retailers, distributors, wholesalers, and key corporate customers in the Kingdom.
• Strong leadership capabilities with experience building, managing, and motivating high-performing commercial teams.
• Excellent negotiation, relationship management, and stakeholder engagement skills.
• Highly analytical and commercially minded, with the ability to use market and sales data to drive strategic decisions.
• Fluent in English; strong Arabic communication skills would be a significant advantage.