Retail Banking Acquisition & Sales Funnel Lead

Retail Banking Acquisition & Sales Funnel Lead

Full-time onsite

Initial 12-month engagement with potential scope for permanent work thereafter.

You know where acquisition funnels leak value. More importantly, you know what to do about it.

This is an opportunity to take that expertise into a major Customer Value Management transformation within a leading Saudi bank.

Your focus will span the bank’s core consumer portfolio, including personal finance, mortgages, auto finance, credit cards and unsecured consumer credit
.

You'll own the thinking behind how prospective and existing customers move through acquisition and sales journeys. You'll identify friction, sharpen targeting and turn customer intelligence into measurable commercial action.

For someone who enjoys connecting analytics with execution, there is real scope to influence how retail banking growth happens.

You'll work at the intersection of CVM, customer analytics, CRM, acquisition and growth.

Rather than simply reporting funnel performance, you'll have the opportunity to change it.

You'll work with Customer Intelligence, Product, Analytics and CRM teams. You'll also help ope rationalise Advanced Analytics and AI models into customer activity.

• Own and optimise acquisition funnel logic, conversion measures and activation triggers.
• Identify customer drop-off points and turn insight into practical interventions.
• Run the leads engine, improving lead distribution and performance.
• Design targeted acquisition and growth campaigns with bank stakeholders.
• Turn analytical models and behavioural insight into executable customer activity.
• Recommend improvements across customer communications, propositions and funnel performance.

• Strong retail banking or financial services experience, with evidence of improving acquisition or conversion funnels.
• Experience across CVM, customer acquisition, lifecycle, CRM or customer growth.
• The ability to translate customer analytics into commercial action.
• The ability to converse in both English and Arabic
• 7+ years’ commercial experience within retail or personal banking, with direct exposure to consumer banking products such as personal finance, mortgages, credit cards or auto finance. You’ll have progressed beyond individual product sales into acquisition, sales strategy, funnel optimisation, distribution performance or portfolio growth.
• Previous experience as a Retail Banking Acquisition & Sales Funnel Lead or Customer Acquisition Manager, Retail Banking Growth Manager, Digital Sales & Acquisition Manager, Sales Optimisation Manage

Arabic capability and Saudi or GCC retail banking experience would be particularly valuable, but the core requirement is strong funnel ownership and commercial CVM expertise.