National Sales Manager – General Lab & Life Science

Riyadh, Saudi Arabia | Posted on 08/25/2026

During the 1980s, Saudi Arabia’s power needs increased to fuel the growth of the economy. To capitalize on that trend, Kafou Group was established in 1983 and emerged as a key player in the power generation market.

The company has structured itself under a strategic partnership model collaborating with leading international firms in the electricity, power, water treatment, and petrochemicals space. With more than 25 years of specialized experience, Kafou Group has cemented its name as a unique power player in the Kingdom.

A strategic and hands-onsales leader who can combine commercial vision with strong execution, build ahigh-performing team, develop strategic customer relationships, and deliver sustainable growth across Saudi Arabia.

Lead, develop and manage the General Lab and Life Science sales business across Saudi Arabia.

To be responsible for achieving national sales and profitability targets, developing the sales team,establishing proper market segmentation and account coverage, managingstrategic government and private accounts, building a qualified sales pipelineand ensuring disciplined execution of the complete sales cycle.

The National Sales Manager is responsible for ensuring that each sales team member has clear territoryownership, customer responsibilities, targets, pipeline and measurablecontribution.

The role covers the complete commercial cycle frommarket and opportunity development through quotation, negotiation, purchase order, delivery, invoicing and collection.

Responsibilities:

• Achievethe assigned national annual, quarterly and monthly General Lab sales and profitability targets.
• Lead,manage, coach and develop the General Lab sales team across Saudi Arabia.
• Establish clear territories, account responsibilities, product responsibilities and individual sales targets for each team member.
• Maintain strong national awareness of major government, public, private, university,research, pharmaceutical, biotechnology, blood-bank, biobank and laboratoryaccounts across all regions of Saudi Arabia.
• Developstructured national market segmentation by region, customer segment,application, product category and business potential.
• Ensuredevelopment and continuous updating of the national customer database,installed base, competitor information, potential projects, consumption dataand upcoming opportunities.
• Develop strategic account plans for major national and regional customers.
• Identify key decision-makers, end users, procurement departments, biomedical departments and other relevant stakeholders within strategic accounts.
• Develop new customers and new business opportunities while increasing business from existing accounts.
• Buildand maintain a qualified national sales pipeline sufficient to supportachievement of the assigned sales target.
• Conductstructured weekly, monthly and quarterly pipeline and performance reviews withthe sales team.
• Monitor individual salesperson performance against targets and establish corrective orrecovery plans when performance is below expectation.
• Ensure proper CRM discipline and accurate recording of customer activities,opportunities, quotations, expected orders and forecasts.
• Maintain accurate monthly and quarterly sales forecasts and identify potential salesgaps early.
• Developrecovery plans to close identified gaps between target, invoiced sales, open orders and qualified pipeline.
• Managestrategic government, NUPCO and public-sector opportunities and ensure properunderstanding of customer procurement and PO workflows.
• Identify and manage upcoming tenders, projects, framework agreements, budgets anddirect-purchase opportunities.
• Manage high-value capital-equipment and strategic sales opportunities.
• Ensuresystematic conversion of sales leads and customer requirements into qualified opportunities, quotations, purchase orders and invoiced sales.
• Manageand supervise the complete sales cycle from opportunity creation throughquotation, negotiation, PO, delivery, invoicing and collection.
• Maintaincommercial discipline in pricing, discounting, product mix, gross profit and profitability according to…