Sr. Business Leader, Surgery - KSA

About the role

The Country Business Leader CBL will develop and implement business strategies for Saudi Arabia to ensure continued growth of Surgery business sales and profitability in-line with overall business strategy and Sales GP targets This will be achieved primarily through managing sales and marketing operation to deliver monthly quarterly amp annual agreed sales GP and OIBT goal The CBL is expected to implement successfully the agreed on GTM model and the promotion of Surgery products and services to opinion leaders and end-users while building upon existing Surgery team to strengthen capabilities and expand geographical coverage

• Lead develop and inspire a high-performing team by fostering a culture of accountability collaboration talent development and continuous improvement to achieve business objectives Establish and strengthen partnerships with key decision-makers influencers and opinion leaders across the healthcare ecosystem Own demand planning inventory forecasting annual budgeting and ongoing financial forecasts to ensure accurate sales and profitability management Build and maintain strategic relationships with government entities the Ministry of Health key opinion leaders and healthcare decision-makers to influence healthcare policies funding priorities regulatory frameworks and strengthen the BD brand presence Proactively identify and pursue new growth opportunities within the Surgery portfolio by demonstrating market intelligence emerging trends and evolving customer needs Lead market research business analytics and performance assessments to drive informed strategic decision-making and optimize platform performance Continuously monitor market dynamics competitor activities and industry trends developing effective counter strategies to protect and expand market share Develop and articulate compelling customer-centric value propositions tailored to target market segments Drive the successful launch of new products and line extensions through comprehensive commercialization and adoption strategies Ensure timely registration and regulatory compliance of the Surgery portfolio to support business continuity and growth objectives Represent BD at industry conferences scientific congresses customer events and professional forums as required Effectively manage promotional investments and expenses within approved budgets while improving return on investment Foster a culture of collaboration knowledge sharing and teamwork across functions businesses and regional teams Uphold BD s highest standards of ethics integrity compliance and professional conduct in all business activities Champion FCPA Global Trade and corporate compliance requirements while embedding best practices across the organization Lead the development and execution of national framework agreements to support sustained business growth and market access Collaborate closely with META regional teams to define market segmentation targeting and growth strategies that accelerate penetration and expansion into new market segments Build strong cross-functional relationships and foster collaboration to drive local market initiatives operational excellence and the sharing of protocols

• Bachelor s degree required MBA or equivalent postgraduate qualification preferred Extensive healthcare industry experience preferably within the clinical surgical perioperative or medical device sectors Advanced proficiency in Microsoft Office applications Minimum of 8 years of sales and marketing leadership experience including at least 5 years of people management responsibility Experience with in multinational medical device hospital or healthcare organizations is highly desirable Demonstrated track record of developing and delivering successful commercial strategies go-to-market models and business plans that deliver sustainable growth and market leadership Strong understanding of the surgical and perioperative care markets in Saudi Arabia including clinical practices competitive landscape and customer dynamics Deep knowledge of Saudi procurement processes tendering mechanisms and the end-to-end healthcare sales cycle Proficient in maximising SFDC and CRM tools for pipeline management forecasting performance tracking and commercial execution Strong analytical approach with the ability to translate complex information into clear concise and actionable insights Effectively prioritizes and adapts to changing business needs to achieve individual and team objectives Exceptional planning organizational and execution skills with a strong focus on delivering results Demonstrates strong commercial competence and strategic thinking capabilities In-depth understanding of hospital purchasing processes and proven ability to develop high-value professional networks Highly results-oriented with a strong bias for action customer focus and dedicated approach Passionate about continuous improvement talent development and enhancing…