Digital Content Marketing Specialist

On the heels of achieving 3X growth
, Virginia Transformer is hiring to do it again!

We’re strategically building our team for the next 3X growth cycle — a phase that is both intense and incredibly rewarding
. We’re highly selective about who joins us, because this journey isn’t for everyone.

If you have the drive, grit, and expertise to perform at a high level — and you want to grow your career 3X alongside the Company’s growth — we’d love to talk.

Apply below and let’s start the conversation.

Virginia Transformer is the largest U.S.

-owned producer of power transformers in North America, and we’ve been able to grow the past 50-plus years through an unwavering focus on delivering for our customers. We’re more than 5,400 people strong and are known throughout the industry for being an engineering company that makes premium quality transformers in the shortest lead times.

As a privately held, organically growing company
, we thrive on nimbleness, innovation, and tenacity.

If you love the thrill of securing the U.S. electric grid, enabling all manufacturing in the country, and the energy of a fast-moving train — this is the place for you. We train hard, grow together, and lead with purpose. Every transformer we build is custom, every challenge unique, and every team member essential.

We’re looking for those ready to lead, fueled by commitment, and driven by impact. We are growing so fast that all our available roles are not yet posted, so let us know if you are interested and we will follow-up.

Department: Corporate Marketing

Reports To: Senior Director of Marketing

The Digital Content Marketing Specialist is responsible for planning, creating, managing, and optimizing digital content that supports brand positioning, thought leadership, demand generation, and sales enablement for a high-voltage transformer and power-infrastructure manufacturer.

This role translates complex technical solutions (grid modernization, data centers, renewables, utility infrastructure, and industrial power systems) into compelling digital content that educates the market, builds trust with engineers and decision-makers, and supports the buyer journey across awareness, consideration, and conversion stages.

The role blends content strategy, content mapping, SEO, digital publishing, and performance analytics to ensure content drives measurable business impact.

• Develop and maintain a content strategy aligned to business priorities
  , vertical markets (utilities, data centers, renewables, industrials), and buyer personas (engineers, EPCs, utilities, developers, procurement, executives).
• Build and manage content maps aligned to the buyer journey (awareness → consideration → decision) and sales funnel stages.
• Identify content gaps based on market needs, competitive positioning, product roadmaps, and sales feedback.
• Partner with Industry Marketing, Engineering, Sales, and Leadership to ensure technical accuracy and strategic alignment.

• Create and manage high-quality digital content including:
• Website copy, landing pages, and solution pages
• Blogs, articles, and thought leadership
• Case studies and customer success stories
• Whitepapers, eBooks, and technical briefs
• Email campaigns and nurture streams
• Translate complex engineering concepts into clear, value-driven messaging.
• Ensure consistent brand voice, tone, and messaging architecture across all channels.

• Publish and manage content in CMS platforms (e.g., Word Press, Sitecore, Hub Spot, etc.).
• Optimize content for SEO, search intent, and discoverability.
• Collaborate with web, design, and marketing operations teams to ensure content is visually compelling, accessible, and user-friendly.

• Track and analyze content performance using tools such as Google Analytics, Hub Spot, Salesforce, Bright Edge, or similar.
• Measure impact on traffic, engagement, lead quality, pipeline influence, and conversion.
• Continuously optimize content based on data insights and market feedback.

• Support sales…