Automotive General Manager

Berglund Automotive - We're Building What's Next Why Berglund?

Berglund Automotive is a family-owned dealership group with a portfolio of over 20 brands and 10 locations across Central and Southwest Virginia. Beyond a rewarding career, this is an opportunity to be a leader at one of the region's top-performing automotive groups and be part of a culture that values people, performance, and community.

Nestled in the Blue Ridge Mountains, the area offers stunning scenery, vibrant local communities, outdoor adventures, and an affordable cost of living-all while being just a drive away from major metropolitan areas.

We're seeking leaders with proven success who know how to drive performance, build strong teams, and create a positive culture that retains employees and keeps customers coming back. This role is ideal for someone who thrives on balancing operational excellence with hands-on leadership and has a track record of turning around under-performing stores.

• Excellent salary and performance-based commission & bonuses.
• Career opportunities with a growing, multi-rooftop organization
• Full health, dental, vision, life, and disability benefits
• 401(k) retirement plan
• Relocation Assistance

• Lead, mentor, and motivate a team of sales and service professionals to achieve retention and performance goals.
• Manage the dealership's financial performance, including budgets, forecasting, and profit maximization.
• Develop and implement sales strategies, marketing campaigns, and promotional activities to boost revenue and market share.
• Ensure the highest level of customer service and satisfaction with every interaction.
• Oversee inventory levels, pricing, and procurement to maintain a profitable and balanced vehicle inventory.
• Ensure compliance with all local, state, and federal regulations, as well as company policies and standards.

• Proven dealership management experience with a strong track record of successfully turning around under-performing stores.
• Strong financial acumen with the ability to analyze and interpret financial data.
• Excellent leadership and team-building skills.
• Exceptional communication and customer service skills.
• Knowledge of automotive industry trends and emerging technologies.
• Experience with dealership management software and tools.

Berglund Automotive is an equal opportunity employer, and we encourage candidates from all backgrounds to apply.