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Marketing Director

Job in Roanoke, Roanoke County, Virginia, 24000, USA
Listing for: Virginia Transformer Corp
Full Time position
Listed on 2026-07-20
Job specializations:
  • Marketing / Advertising / PR
    Marketing Strategy, Digital Marketing, Marketing Communications, Marketing Manager
Salary/Wage Range or Industry Benchmark: 120000 - 180000 USD Yearly USD 120000.00 180000.00 YEAR
Job Description & How to Apply Below

On the heels of achieving 3X growth
, Virginia Transformer is hiring to do it again!

We're strategically building our team for the next 3X growth cycle
—a phase that is both intense and incredibly rewarding. We're highly selective about who joins us because this journey isn't for everyone.

If you have the drive, grit, and expertise to perform at a high level—and you want to grow your career 3X alongside the company's growth
—we'd love to talk.

Apply below and let's start the conversation.

Who We Are

Virginia Transformer is the largest U.S.

-owned producer of power transformers in North America

, and we've grown over the past 50+ years through an unwavering commitment to delivering for our customers. Today, we're more than 6,000 employees strong and recognized throughout the industry for engineering premium-quality custom power transformers with some of the shortest lead times in the market.

As a privately held, organically growing company, we thrive on nimbleness, innovation, and tenacity
.

Join Our Team

If you're energized by helping secure the U.S. electric grid, enabling American manufacturing, and contributing to one of the fastest-growing companies in the power industry, this is the place for you.

We train hard, grow together, and lead with purpose. Every transformer we build is custom, every challenge is unique, and every team member is essential.

We're looking for people who are ready to lead, fueled by commitment, and driven by impact. Because we're growing so rapidly, many of our opportunities are not yet posted. If you're interested in joining Virginia Transformer, we'd love to hear from you.

Marketing Director

Location: Roanoke, Virginia (Onsite)

About Virginia Transformer

Virginia Transformer Corp. is the largest U.S.

-owned power transformer manufacturer and a trusted supplier to utilities, renewable energy developers, industrial customers, data centers, and critical infrastructure projects throughout North America.

With manufacturing operations across the United States, Mexico, and India, we design and manufacture custom-engineered power transformers that support the modernization, reliability, and resiliency of the electrical grid.

As we continue our rapid growth, we are seeking an experienced Marketing Director to lead the development and execution of a strategic marketing function that strengthens our brand, supports business development, and accelerates growth across our key markets.

Position Summary

The Marketing Director will lead the company's marketing strategy, branding, communications, digital presence, product marketing, and demand generation initiatives.

Reporting directly to executive leadership, this individual will build and execute comprehensive marketing programs that increase brand awareness, support sales growth, and position Virginia Transformer as the preferred partner for utilities, EPC firms, renewable energy developers, OEMs, industrial customers, and hyperscale data center operators.

This is a highly visible leadership role requiring both strategic vision and hands‑on execution within a fast‑paced manufacturing environment.

Key Responsibilities
  • Develop and execute an enterprise-wide marketing strategy aligned with corporate growth objectives.
  • Lead branding initiatives to strengthen Virginia Transformer's market position across North America.
  • Partner closely with Sales, Product Management, Engineering, Operations, and Executive Leadership to develop market-specific campaigns.
  • Build marketing strategies supporting Utilities, Renewable Energy, Industrial, Data Center, EPC, OEM, and International business segments.
  • Manage all corporate marketing communications, including:
  • Corporate messaging
  • Website strategy
  • Digital marketing
  • Social media
  • Public relations
  • Press releases
  • Executive communications
  • Direct product marketing initiatives including product launches, technical collateral, brochures, videos, presentations, and customer‑facing materials.
  • Develop customer success stories, case studies, white papers, and thought leadership content.
  • Oversee trade show strategy, conferences, customer events, and industry sponsor ships.
  • Collaborate with sales leadership to develop lead generation and…
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