Media Executive; Sr - Wdbj

Job Summary/Description

Senior Media Executive – Roanoke, VA

The Senior Media Executive is responsible for driving revenue growth by selling integrated media solutions across linear, streaming/CTV, and digital platforms. This role manages a full sales cycle from prospecting new business and needs analysis through proposal, close, and post‑campaign optimization while building long‑term client and agency relationships.

• Prospect, pitch, and close new business across media and digital advertising solutions.
• Grow existing accounts through strategic planning, upsell/cross‑sell, and quarterly business reviews.
• Build integrated proposals (broadcast + OTT/CTV + display/video + social + sponsor ships) aligned to client KPIs.
• Partner with internal teams (traffic, digital ops, marketing/creative, research) to launch and optimize campaigns.
• Track pipeline activity, forecasting, and reporting in CRM; maintain accurate documentation and pacing.
• Present campaign performance insights and recommendations; use data to improve outcomes and renewals.
• Stay current on market/competitive trends and educate clients on new products and best practices.
• Develop and cultivate new direct business by identifying, prospecting, and converting new advertiser relationships through outbound outreach, networking, referrals, and community/industry involvement.
• Build and maintain an active pipeline of direct local/regional SMB and mid‑market accounts, scheduling ongoing discovery meetings and presentations to drive consistent new revenue.

• 3+ years of experience in media sales and digital advertising (agency, publisher, broadcast, or ad tech).
• Proven ability to meet/exceed revenue goals with strong prospecting and closing skills.
• Working knowledge of digital ad products and metrics (e.g., impressions, CPM/CPC, CTR, conversion, viewability).
• Experience selling one or more of: CTV/OTT, digital video, programmatic, paid social, display, and sponsor ships.
• Strong presentation and consultative selling skills; able to translate business goals into media strategy.
• Strong ability to work collaboratively with the sales team and cross‑functional departments (marketing/creative, digital ops, traffic, finance, research) to develop proposals, executive campaigns accurately, and deliver client results.
• Proficiency with CRM tools (Matrix or similar) and Microsoft Office/Google Workspace.

• Existing local/regional advertiser and/or agency relationships.
• Familiarity with audience measurement and analytics (Nielsen, Com Score, GA4, ad platform reporting).
• Experience with Wide Orbit Traffic and WOMS.
• Experience building multi‑platform packages and custom sponsor ships.

• Consultative sales, negotiation, and account strategy
• Pipeline management and forecasting discipline
• Comfort with data‑driven storytelling and performance reporting
• High ownership, time management, and collaboration

Must hold a valid driver's license, a clean driving record, and be insurable.

Gray Media provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.