Sales Director Renewables

Virginia Transformer is a leader in the power transformer industry. The Director, Renewables Sales will lead a national sales team focused on delivering high‑power, custom‑engineered transformers to the renewable energy market—including solar and battery energy storage systems (BESS).

The Director, Renewables Sales will own the strategy, execution, and growth within the segment, driving market penetration, customer relationships, and revenue performance. The ideal candidate is a commercially strategic, technically fluent sales executive with deep experience in the power or electrical equipment industry. They will guide the team in identifying and securing opportunities with owner‑operators, developers, independent power producers (IPPs), utilities, OEMs, and other renewable energy stakeholders, ensuring alignment with corporate goals for growth, profitability, and customer satisfaction.

• Lead and develop a high‑performing sales organization targeting renewable generation customers across North America.
• Own P&L accountability for the renewables segment, including order intake, margin, and growth targets.
• Define and execute the commercial strategy for high‑power transformers in solar, wind, and BESS markets.
• Establish and expand long‑term relationships with developers, IPPs, utilities, owner‑operators, OEMs, and asset managers to drive repeat business and new project wins.
• Collaborate cross‑functionally with Engineering, Operations, and Customer Solutions teams to ensure technical and commercial alignment on proposals.
• Drive disciplined opportunity management through the CRM process, ensuring accurate forecasting and a healthy sales pipeline.
• Monitor emerging technologies, market policies, and grid trends affecting renewable energy projects, translating insights into actionable strategies.
• Lead complex contract negotiations on pricing, delivery, and technical specifications, balancing competitiveness with internal risk and financial guidelines.
• Mentor and coach regional sales managers and account executives to enhance technical expertise, consultative selling, and strategic account management.
• Represent Virginia Transformer at renewable energy conferences, trade shows, and industry events to strengthen brand presence and market position.

• Bachelor’s degree in Electrical Engineering, Business, or a related field;
  Master’s preferred.
• 15+ years of sales leadership experience in the power, electrical equipment, or transformer industry, including at least 5 years in renewable or utility markets.
• Proven track record of leading sales teams to exceed growth and margin goals in complex, capital‑equipment environments.
• Deep understanding of power transformers, grid interconnection, and renewable generation applications.
• Demonstrated success selling to developers, owner‑operators, IPPs, utilities, and OEMs.
• Strong negotiation, strategic planning, and relationship management skills.
• Experience managing large‑scale, multi‑stakeholder projects with long sales cycles.
• Exceptional analytical, communication, and leadership abilities.
• Willingness to travel up to 40% domestically.

Virginia Transformer is North America’s largest U.S.

-owned manufacturer of power transformers, serving critical energy markets from data centers and utilities to renewable and industrial applications. With five manufacturing facilities across the U.S. and Mexico, we advance innovation in sustainable power systems while maintaining a 50‑year legacy of engineering excellence and financial strength. Join us in shaping the future of renewable energy with the scale, stability, and innovation of a global leader.