Executive Director, Enrollment Marketing

Department

Department 7159 - Communications & Marketing

Position Number

Position Number 986409

Requisition No.

Requisition No. S02756

Salary Range/Pay Rate

Salary Range/Pay Rate $114,744 annually

Benefits of Working at Oakland University

Oakland University offers competitive salaries and an excellent benefit program including a comprehensive medical plan with low contribution amounts for our employees, dental and vision plans at no cost for our employees, generous paid time off plans, a generous University contribution to our 403(b) retirement plan, tuition assistance for our employees and dependents, free access to our Campus Recreation Center and workout facilities, and flexible work schedules and wellness programs.

These are current benefit levels subject to future changes. Oakland University offers a strong, University-wide commitment to diversity, equity and inclusion, which has garnered national recognition as a top workplace for LGBTQ+ community members; national recognition as a safe workplace, and consistent top ranking for support services to U.S. Military veteran students.

Employee Group/Grade

Employee Group/Grade AP Band U

Job Category

Work Schedule

Work Schedule FT/Reg (40 hours)

Shift/Days

This is a full-time position.

Pay Schedule

Pay Schedule Year

Number of Hrs./Wk.

Number of Hrs./Wk. 40

Position Information

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field or an equivalent combination of education and/or experience.
• Demonstrated ability to drive measurable enrollment or revenue outcomes through integrated marketing strategy.
• A minimum of seven (7) years of progressive experience in performance marketing or enrollment marketing, with demonstrated success driving measurable outcomes at scale.
• Proven track record managing an external advertising or marketing agency, including scoping, briefing, performance review, and contract management.
• Deep fluency in paid media platforms (Google Ads, Meta, programmatic display), marketing analytics, and attribution modeling.
• Hands‑on experience with a CRM or marketing automation platform; experience with Slate or comparable higher education CRM strongly preferred.
• Strong command of the full enrollment marketing funnel, with experience improving conversion and yield across multiple stages.
• Excellent analytical skills with the ability to translate data into strategic decisions and executive‑ready presentations.
• Exceptional interpersonal and stakeholder management skills; comfortable working across organizational boundaries with enrollment, academic, and advancement partners.

• Experience in higher education marketing, particularly in enrollment management or academic marketing contexts.
• Familiarity with the Southeast Michigan market and/or regional public university landscape.
• Experience with Slate CRM , Emma email platform, or comparable higher education marketing technology.

Unless otherwise required by an applicable collective bargaining agreement, all minimum, additional and desired qualifications are preferred, but qualifications, degrees, and/or experience deemed comparable and/or equivalent by Oakland University in its sole and exclusive discretion may be considered.

Position Purpose

Oakland University invites applications for a newly established Executive Director, Enrollment Marketing — a senior leader responsible for driving enrollment outcomes through integrated, data‑driven marketing strategy. Reporting to the Chief Marketing and Communications Officer ( CMCO ) and working in close partnership with the Vice President for Enrollment Management, this role owns the university’s enrollment marketing performance — translating enrollment goals into…