Manager, Sales & Marketing

Manager, Sales & Marketing page is loaded## Manager, Sales & Marketing locations:
United States - Minnesota time type:
Full time posted on:
Posted 3 Days Agojob requisition :
R60415
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* Job Summary:

** The Manager of Sales & Marketing is a hands-on revenue leader responsible for owning and executing Sansio’s go-to-market strategy. This role blends sales execution, marketing operations, and pipeline ownership into one accountable position.
You will partner closely with executive leadership, product, and professional services to turn market insight into revenue.
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* Job Description:

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* Job Title:

Manager, Sales & Marketing
**** Location
* * Remote (U.S.) or Minnesota preferred  Travel: ~20–30%

Reports to:

GM
** About Sansio
** Sansio provides mission-critical software used by EMS and Fire agencies across the U.S. to document patient care, maintain compliance, and improve operational outcomes. Our platforms support frontline responders and leadership teams in environments where accuracy, reliability, and trust matter.
** Role Overview
** The Manager of Sales & Marketing is a hands-on revenue leader responsible for owning and executing Sansio’s go-to-market strategy. This role blends sales execution, marketing operations, and pipeline ownership into one accountable position.

You will partner closely with executive leadership, product, and professional services to turn market insight into revenue.
** Key Responsibilities
**** Sales Leadership & Execution
*** Own new business SaaS revenue, upsell, and expansion targets
* Actively sell into EMS and Fire agencies (municipal, private, hospital-based)
* Run complex, consultative sales cycles
* Build and manage pipeline forecasts, deal strategy, and close plans
* Lead RFP responses, demos, pricing strategy, and contract negotiations
* Establish repeatable sales motions (ICP, discovery, qualification, close)
* Maintain strong relationships with existing customers to support retention and upsell opportunities
** Marketing Strategy & Demand Generation
*** Create and oversee marketing campaigns across digital, print, and social channels
* Conduct market research to identify customer needs, competitor activity, and emerging trends
* Develop brand messaging, positioning, and promotional strategies
* Manage content creation (blogs, email campaigns, presentations, ads, etc.)
* Monitor and report on campaign performance and adjust strategies for optimal ROI
* Coordinate with external agencies, vendors, and partners as needed
* Own Sansio’s end-to-end marketing function
* Drive inbound and outbound lead generation aligned to sales goals
* Build clear positioning, messaging, and differentiation vs competitors
* Manage trade shows, conferences, campaigns, and partner initiatives
* Oversee website, content, email, and sales enablement assets
* Ensure marketing activity produces qualified pipeline
** Revenue Operations & Process
*** Optimize CRM, funnel tracking, and reporting
* Define and track KPIs (MQL→SQL, win rates, ACV, cycle time, churn impact)
* Align pricing, packaging, and promotions with growth objectives
* Create playbooks for new business, renewals, and cross-sell
* Collaborate with leadership on forecasting, budgeting, and growth planning
** Cross-Functional Collaboration
*** Partner with Product team on roadmap input and feature positioning
* Align with Professional Services on implementation and expansion strategy
* Ensure consistent brand representation across all customer touchpoints
* Feed real market insight back into leadership decision-making
* Support customer retention initiatives tied to revenue outcomes
** What Success Looks Like (First 12–18 Months)
*** Consistent, predictable pipeline growth and closed-won revenue
* Clear, repeatable sales and marketing processes
* Improved win rates and shorter sales cycles
* Stronger differentiation in a crowded EMS/Fire market
* Leadership visibility into revenue performance and forecasts
** Qualifications
* *** Required
* ** 3-7+ years in SaaS sales and/or marketing, ideally in regulated or public-sector markets
* Proven ability to close complex deals, not just generate leads
* Experience selling to EMS, Fire, healthcare, public safety, or government buyers…